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Responsibilities

• Analyse market trends, competitor activity, customer behaviour and industry developments to identify new F&B concepts, formats, services and market segments that expand the F&B business portfolio and generate new revenue.
• Develop commercially viable F&B concepts and proposals by defining the customer proposition, service model, target market, revenue potential and operational requirements, based on market trends and customer needs, to support profitable business growth.
• Evaluate the commercial feasibility of new F&B opportunities in collaboration with the Finance Business Partner, assessing pricing, costing, investment requirements, profitability, and revenue potential to support informed business and investment decisions.
• Lead F&B business development projects from concept through implementation, coordinating with relevant internal and external stakeholders to deliver projects within agreed timelines, budgets, and business objectives.
• Identify and drive opportunities to grow and enhance existing F&B outlets, concepts, menus, service models and sales channels to improve customer experience, increase revenue, profitability and strengthen market presence.
• Develop and manage strategic partnerships with F&B brands, operators, suppliers, landlords, and other stakeholders to create new commercial opportunities and expand the F&B business.
• Monitor and evaluate the commercial performance of F&B initiatives, including revenue, profitability, costs, and customer feedback, to measure performance against business targets and recommend corrective or improvement actions.
• Drive F&B business innovation by identifying and introducing new commercial models, strategic partnerships, digital solutions, and other opportunities to strengthen the customer proposition, expand market reach, and generate additional revenue.

Qualifications

Education Qualification:

• Bachelor’s in business administration, Hospitality Management, F&B Management or a related field

Work Experience:

• Minimum of 7 years of experience in F&B and hospitality business development, commercial strategy, or a related field.

Skills:

• Strong business development and strategic planning capabilities
• Solid commercial and financial analysis skills to support sound decision-making
• Proven project management experience across multiple initiatives
• Strong market research and business intelligence capabilities to identify growth opportunities
• Demonstrated experience in F&B concept and solution development
• Ability to build and manage strong partnerships and client relationships
• Effective stakeholder management across all levels of the business
• Strategic, problem-solving mindset with sound business judgment
• Excellent presentation and communication skills
• Strong understanding of F&B operations and customer experience