أخصائي التجارة الإلكترونية والتنسيق المرئي

RESPONSIBILITIES

Become a Category Expert and support on the E-commerce growth

• Contribute to the subsidiary’s merchandising strategy by working closely with the digital team, the metiers and E-Commerce Merchandising Manager
• Consolidate and communicate entity needs in terms of product typology, stock levels, and other requirements.
• Deepen market knowledge across countries to continuously refine buying strategies.
• Produce accurate and regular reporting on category performance by country, and share the appropriate level of information.
• Monitor Sell Through (ST) and months of stock (MOS) objectives and business evolution (category mix, product performance, etc.) and implement action plans together with your manager
• Build strong relationships with the central European team to ensure clarity around the subsidiary’s strategy and to advocate for its business priorities.
• Collaborate with retail and merchandising team on omnichannel initiatives.
• Establish strong partnerships E-Operations to ensure a smooth operation flow especially during the peak months.
• Brief CRC teams ahead of collection and product launches and build strong link with this department to ensure product strategy and key commercial moments are well understood.

Manage Buying and Optimize Sales and Inventory

• Build product assortments and sizing strategies aligned with revenue targets.
• Prepare buying sessions and propose a tailored strategy for each category ahead of Previews/Podiums, addressing the specific needs of different markets.
• Execute the buying activities by defining assortments and offer sizing in line with business objectives (assortment breadth and depth).
• Monitor the assortment of Permanent Stocked items in collaborations with the Retail Planners to ensure a global strategy across Middle East (Stores & E-commerce).
• Monitor stock coverage by category and work on action plans and animate the stock with appropriate action: transfer in and out, portfolio cancellations, reorders, push offers, destocking
• Ensure a strong collaboration with the Retail Merchandising team to align on omnichannel strategy and optimize the stock levels across Middle East.

Enhance Site Attractiveness through Visual Merchandising & Editorial Animation

Visual Merchandising:

• Ensure that visual merchandising, homepages, and newsletters are compelling, aligned with the product strategy, and consistent with Group and Middle East subsidiaries’ launch calendars.
• Animate the e-commerce site’s visual merchandising daily to deliver an attractive and coherent product offer aligned with buying strategy and brand guidelines / inspirational
• Implement website personalization based on customer specificities and commercial calendar
• Work closely with Retail Merchandisers / Buyers to tailor visual merchandising to business needs, maximize sales, and improve customer satisfaction.
• Analyse the Visual Merchandising performance using Contentsquare and build action plans in line with the findings.

Editorial

• Manage the digital animation calendar and proactively propose editorial initiatives based on business needs and product news, in collaboration with Communication team.
• Ensure all in-stock products have the required assets (visuals, product descriptions, etc.) to be published online and follow up with Group Digital teams as needed.
• Ensure daily product go-live according to the launch calendar, in close coordination with the Retail Merchandising / Buying team.
• Analyse and share emailing and cross-selling performance using Google Analytics dashboards.

EXPERIENCE

• A bachelor's degree or Master’s degree (Bac +5) from a university or business school
• At least 5 years of experiences in Retail Merchandising
• Experience In E-commerce
• Strong product sensitivity and aesthetic awarenesstails
• Strong analytical and synthesis capabilities
• Understanding of business dynamics and commercial mindset
• Coherent decision-making abilities based on analytical thinking and commercial creativity
• Problem solver mindset & hands-on attitude
• Excellent interpersonal and communication skills, with a customer service orientation;
• Team player mentality to build meaningful relationships and ability to work autonomously;
• Availability, flexibility and dynamism to function in a high-pace environment;
• Flexibility to travel
• Strong IT skills