مدير التجارة الإلكترونية والتسويق الرقمي

The overall scope of the position is to maintain the hotel website, actively update content, in accordance with the Kempinski Corporate manuals and policies. The selected candidate will take care of Search Engine Optimization (SEO), manage online marketing activities for the hotel through development and monitor the representation of the hotel in social media.

• Approve Website content for hotels on weekly basis.
• Attendant monthly regional call to ensure that website performance meets revenue goals.
• Initiation, development and implementation of new properties within the region in conjunction with corporate office and suppliers.
• Establish business relationship with local supplier and manage the everyday relation and communication.
• Monitor and manage hotel websites through audits and propose actions to increase revenue and the profitability of the brand channel, as well as the guest experience and overall web performance (KPIs).
• Assist in implementing corporate initiatives throughout the region.
• Create and analyze regional performance reporting, as well as propose solutions for improvement.
• Implement a coherent Web and e-Commerce approach in the market in relation to the brand and its competitors.

Website Content Management

• Ensure website content is always up to date in all languages available, updated according to the CMS corporate guidelines.
• Liaise with the corporate office for any website enhancements
• Review and maintain rate and room type descriptions in OWS (e.g. translations, images, etc.) in coordination with the relevant stakeholders.
• Establish, develop and maintain a keyword matrix for the hotel and consider when designing website content.
• Ensure all content (pictures and text) is according to corporate standards.
• Create and implement promotional content for special offers and packages, in coordination with the hotel’s Marketing and Revenue Managers.
• Review and amend hotel information available on Kempinski.com
• Flexibility to assist corporate office on website related tasks.

Search Engine Optimization (SEO)

• Ensure all efficient use of keywords in website content.
• Review the ranking of the hotel website on search engines, and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible page rank.
• Review and monitor both the content and search engine ranking of competitors’ websites and react appropriately to maintain the competitiveness of the Kempinski hotel website.
• Update and optimize meta descriptions and tags.
• Liaise with the website agency and corporate office for any website enhancements

eMail Marketing

• Actively develop and maintain a database of corporate and hotel email newsletter subscribers through both online and offline solicitation.
• Prepare and send, with regular frequency, a corporate Email Newsletter to all guests/individuals that have subscribed to receive the hotel e-newsletter.
• Ensure emailers are in line with the strategy and corporate guidelines (i.e. Corporate Identity).

Social Media

• Update and manage the corporate representation and social media channels as per corporate policies and guidelines.
• Ensure the monitoring and active respond of the corporate social media and review site tool. Ensuring consistent representation of the brand.

eMarketing Strategy

• Develop and implement emarketing initiatives for the hotel key feeder markets to increase the number of qualified visitors to the hotel website thus increasing revenues and conversion.
• Identify and develop joint e-commerce initiatives with qualified local, regional and/or national partners/sites
• Establish and implement the hotel’s annual advertising plan for electronic channels assist on matters related to creative and media planning for PPC.
• Ensure brand and marketing message on electronic channels is consistent with overall marketing activities i.e. special promotions/offers etc.
• Research and Benchmark electronic media adverts and articles to ensure that the hotel remains a market leader in coordination with public relations department.
• Review and monitor your hotel’s primary competition set on a regular basis and ensure/maintain competitiveness throughout the markets.

Photo Optimization

• Ensure the picture quality loaded on the web pages are according to the corporate identity guidelines.
• Avoid picture duplication on the website.
• Identify signature shots representing both, the hotel and the brand.

Website Analytics

• Analyze the website user behavior, site performance, source of referrals, etc; and act accordingly
• Analyze the website production (bookings) reports available from on the website statistical package and/or from the hotel’s Opera property management system.
• Provide monthly reports on website KPI to the management team of the hotel and the regional and corporate offices.

Support

• Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all electronic distribution channels.
• Support and liaise with Corporate Office in all initiatives and in which hotel feedback/corporation is necessary.
  

• Minimum of 2 to 3 years' experience in a similar position
• Preferably in an international, luxury five-star hotel
• Experience in e‑commerce and digital marketing
• Strong analytical skills
• Ability to coordinate cross-functional teams and manage commercial targets.
• English - excellent communication skills

Founded in Germany in 1897, Kempinski Hotels has long reflected the finest traditions of European hospitality. Today, as ever, Kempinski is synonymous with distinctive luxury.
Located in many of the world's most well-known cities and resorts, the Kempinski collection includes hotels in a grand manner, pace-setting modern establishments and older hotels of individual charm. All blend gracefully into their surroundings and offer luxurious accommodation, superb cuisine and unrivalled facilities - complemented by impeccable service.
For leisure and business guests alike, the name Kempinski has long been synonymous with style, mobility and efficiency. Put simply, they are the first choice for the discerning individual.
In addition to operating many of the finest city hotels in the world, Kempinski is a name that can now be found in many exciting resort locations, each combining local flair and ambience with the international standards of service and luxury that Kempinski guests have come to expect.