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About the business area

The Touchpoints business, which is part of Meedaf, is committed to driving digital innovation and deliver customer centric digital loyalty solutions designed to drive client engagement and improve overall service delivery to partners and members.

In this role, your key responsibilities include:

• Manage key marketing projects and drive them to closure through effective project management skills in line with the required standards and track marketing budgets to ensure maximum return on the marketing dollar through effective negotiation skills. Proactively manage the marketing calendar the program and partners and reconcile actual activity versus planned activity. Ensure all Standard Operating Procedures (SOPs) are adhered to, from briefing to sign offs, budgeting to media planning and that all activities are traffic managed properly and implemented on time.
• Engage with key business stakeholders to understand their challenges and develop and deliver marketing campaigns which meet their objectives ensuring seamless execution. Develop and manage the strategic marketing plan and associated marketing calendar for the new business. Oversee and manage all program and partner marketing related activities from planning, agency briefing, traffic management, review, managing internal approvals and production and develop media strategies and plans in co-ordination with the external media agency which are in-line with business objectives and budgets.
• Develop, oversee and manage the digital marketing strategy to achieve the business goals across all campaigns and initiatives. Manage and provide assistance on digital projects to ensure successfully rolled out as per agreed processes and within agreed timelines. Develop and manage the social media strategy, enhance the design, content and conversion of TouchPoints’ website, app and other digital tools to support the achievement of business goals.
• Oversee TouchPoints brand positioning including brand application, tone of voice and creative look and feel. Work with relevant agencies to lead brand evolution.
• Ensure all required approvals are in place from key stakeholders before commencing production as required and ensure the production quality and timelines are met to meet business requirements.
• Deliver a weekly status update to the Chief Executive Officer, share data and statistics on campaign effectiveness, cost savings, quarterly media report, marketing spend data, competition tracking in line with the required standards.
• Work with TouchPoints approved external suppliers to deliver marketing activities as required ensuring maximum value for the marketing dollar spent by keeping an eye on costs as well as through effective negotiation. Manage relationships so that the performance of suppliers is of a standard that TouchPoints would expect and accept, ensuring creative integrity is maintained and quality control is managed in briefing / debriefing and brand adherence. Monitor and control the advertising and promotion funds allocated to product programs as required.
• Organise and supervise the activities and work of the team to ensure that targets and objectives are achieved and the business plan is delivered in line with the required policies, processes, procedures and systems.
• Manage self and team in line with TouchPoints’ people management policies, procedures, processes and practices to ensure adherence and to maximise own and employee contribution to business performance.

The ideal candidate should have the following experience:

• At least 6 years of experience in a similar role in a reputed organization.
• University Degree in Business or Marketing
• Working knowledge of advertising and marketing including strong understanding of and experience in campaign management
• Experience of working in a marketing role within an organization of repute
• Strong planning, analytical and time management skills
• Good written and verbal communication skills in English and Arabic
• Computer Skills – Microsoft Office (MS)

What we offer:

Comprehensive Benefits Package: This includes market-leading medical insurance, group life and personal accident insurance, paid leave and leave airfare, employee preferential rates on loans and finance facilities, staff discounts and offers, and children education assistance (for certain job levels).

Flexible and Remote Working Options: We understand the importance of work-life balance and offer flexible working arrangements, subject to eligibility and job requirements.

Learning and Development Opportunities: We value and facilitate continuous learning and personal development, through a variety of exciting learning opportunities, such as structured instructor-led courses, a comprehensive e-Learning catalog, on-the-job training and professional development programs.

At ADCB, we are dedicated to creating a respectful, caring and disciplined work environment that aligns with your career ambitions.