محلل تسويق

Job Summary

The Marketing Performance Analyst supports the Marketing Department by delivering accurate, timely, and actionable insights across sales performance, market trends, campaign effectiveness, pricing, promotions, and merchandising execution. The role enables data-driven decision-making and improved commercial performance across channels and customers

Candidate Profile

Responsibilities

• Conduct market and competitor analysis by tracking category trends, launches, promotions, and pricing movements.
• Evaluate campaign performance across channels, measure KPIs, and provide post-campaign learnings and recommendations.
• Analyze sales performance by brand, SKU, channel, region, and customer, while identifying gaps, opportunities, and key drivers.
• Review merchandising and channel execution performance, including shelf visibility, compliance, and distribution insights.
• Assess pricing and promotional effectiveness by customer, channel, timing, and product line, with clear monthly recommendations.
• Build and maintain dashboards, trackers, and monthly reports with accurate and timely data presentation.
• Collaborate cross-functionally with Sales, Finance, Supply Chain, and other teams to support performance analysis and ad hoc business requests.

Qualification

Bachler degree in business, Marketing, Statistics, or Data Analytics

Required Experiences

2–4 years of experience

Experience in FMCG or fast-moving commercial environment.

Experience in sales reports, market analysis, campaign analysis, pricing, promotions, and dashboard reporting

Minimum Requirements

Strong Excel skills including pivot tables, lookups, formulas, charts, and data analysis.
Good PowerPoint skills for preparing management-ready presentations and monthly review decks.
Experience in dashboard building and reporting.
Experience with Power BI or similar visualization tools is a plus.
Good command of Arabic and English, both written and spoken.