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About us

At FITCODE, we're here to raise the standard of fitness and wellbeing. Combining performance, expert coaching and premium wellness experiences, we create an environment that inspires our members to push their limits, achieve their goals and unlock their full potential.

From state-of-the-art training facilities and expert-led classes to personalised fitness and recovery, everything we do is designed to deliver an exceptional member experience.

Behind that experience is a passionate, high-performing team. We're looking for people who bring energy, expertise and ambition to what they do and are always striving to be better.

Join FITCODE and be part of a team that's raising the standard of health, fitness and wellbeing across the UAE.

Role Purpose:

Fitcode, part of the Formative Group, is a premium fitness brand dedicated to transforming lives through innovative training experiences, exceptional coaching, and a thriving fitness community.

Fitcode is looking for a dynamic and results-driven Sales Manager to lead membership sales, retention, and revenue growth. This role will be responsible for driving commercial performance, managing the sales team, and delivering an exceptional member experience.

Key Responsibilities:

• Drive membership sales and retention targets.

• Lead, coach, and develop a high-performing sales team.

• Manage lead generation and sales pipeline performance.

• Partner with marketing to maximize acquisition opportunities.

• Analyze performance data and implement growth strategies.

What We're Looking For:

• 10+ years of sales experience, with proven leadership experience.

• Strong commercial acumen and a track record of exceeding targets.

• Experience in fitness, wellness, hospitality, or a related industry is preferred.

• Passion for people, performance, and customer experience.

Ready to make an impact? Join Fitcode and help shape the future of fitness.