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We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.

We connect. We inspire.

Role Purpose

To lead on and oversee the network approach to content in a way that brings our brand to life and helps drive commercial growth objectives. This includes the planning, development and adaptation or design, creation and evaluation of content for all stages of the customer journey and across all channels e.g., SEO, referral programmes, social media etc. ensuring it supports overall business objectives. The Senior Content Marketing Manager will work closely with the global SBU content marketing teams to ensure alignment with overall content strategy and with the Brand Team to ensure brand excellence and creative efficiencies. They oversee the end-to-end multi-channel content adaptation or creation process and are accountable for network content marketing initiatives to drive engagement, traffic and leads that ultimately deliver sale and promotes customer retention.

Role Accountabilities

Consultancy, analysis and problem solving

Oversees the adaptation, creation and optimisation of content across platforms and formats to drive sales, engagement, retention and leads. Provides network insight into global content briefs, oversees regionalisation, localisation, testing and iteration of assets, and ensures content is delivered efficiently at scale through templating and technology. Manages content packs and network print requirements, using data and insight to recommend improvements and challenge where appropriate.

Brand and market positioning

Drives a consistent, effective approach to content across the network, balancing global brand standards with local market needs. Gathers feedback from category, network and country marketing teams, oversees content for network-specific channels, and feeds market insight back to global teams to strengthen content and positioning.

Sector/subject expertise

Provides expert advice on content strategy, assets and optimisation, leading the network content plan in alignment with global strategy, including segmentation, channels and content calendars. Ensures content is on brand, consistent in quality, tone and style, and optimised for search and user experience. Stays abreast of content trends and best practice, applying strong business and operational insight to content planning and delivery.

Relationship and stakeholder management

Builds strong, collaborative relationships with network SBU marketing teams, global content teams and the Brand Team to understand needs, shape priorities and improve content effectiveness. Manages expectations around capacity, provides expert challenge where needed, and works across marketing teams to ensure alignment and reduce duplication.

Commercial and resource management

Manages content-related agencies where additional capacity is required and oversees the network content marketing budget, ensuring resources are used effectively and initiatives deliver value for money.

Leadership and management

Leads and coordinates the network content team, ensuring effective prioritisation and that work is delivered to a high standard, on time and within budget.

Knowledge & Experience

Education

Essential:

• Degree or professional qualification in digital marketing, technology or business or demonstrable level of equivalent experience

Experience

Essential:

• Experience of managing a content marketing team in a marketing role within a large and complex organisation
• Stakeholder engagement and influencing
• Experience in optimisation of content and landing pages
• Experience using conversion rate optimisation tools
• Demonstrable experience of managing SEO/SEM, search engine marketing, email and social media marketing

Desirable:

• Experience of marketing technologies, data and lead generation marketing
• Experience within a global organisation

Important Information

• Location: UK, Kuwait, Malaysia, Poland, Serbia, Uzbekistan
• Poland Monthly Salary Band: 11,230 PLN – 14,040 PLN
• Contract Type: Indefinite
• Pay band: Grade 7
• Department: English & Exams
• Right to Work Requirements: You must have the legal right to work in the location in which the role is based
• Languages: Written and verbal proficiency in English is required

Closing date for applications:

Sunday 1 November 2026 (23.59 Greenwich Mean Time, GMT)

A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you experience any difficulties with submitting your application, please email [email protected]