مدير تسويق أول لتفاعل العملاء والشراكات

The AVP - Senior Marketing Manager, Client Engagement & Partnerships, will lead the design, planning, and execution of marketing programs that strengthen client relationships, amplify Mashreq’s thought leadership, and elevate the bank’s profile across institutional, corporate, and ecosystem audiences.

This role will be pivotal in delivering high-impact client engagement experiences, content-driven partnerships, and ecosystem collaborations across Corporate Banking, FinTech, Energy, Treasury, and Sustainability — positioning Mashreq as a thought leader in innovation, finance, and ESG transformation.

Key outcomes include enhancing client engagement, increasing brand influence across key platforms (including social media), and driving alignment with CIBG’s business priorities and Mashreq’s “Rise Every Day” brand purpose.

This is an opportunity to help shape client engagement and make a real difference in our go-to-market approach. You will:

• Design and delivery of client engagement initiatives with internal and external partners to generate preference for Mashreq.
• Establish a framework for running our content marketing and sharing best practices across the team.
• Work collaboratively with industry sector leads, product leads, and various marketing channels to increase client nurturing opportunities.
• Amplify Mashreq’s thought leadership across digital platforms and social media.

This role is based at Mashreq Bank’s global headquarters in Dubai and will manage a team and budget reporting to the SVP Marketing – Corporate and Investment Banking.

Responsibilities

Responsibilities:

Client Engagement & Events:

• Design and execute an annual Corporate Banking client engagement calendar, including flagship Mashreq experiences, key C-suite roundtables and bespoke client events.
• Lead Mashreq’s participation in high-profile regional and global events, including the IMF, Global Financial Institutions Forum, Money20/20, ACT MENA, SIBOS, GBM (Bonds, Loans and Sukuk), and trade finance and treasury summits.
• Oversee end-to-end event delivery, from concept development to on-site execution, ensuring excellence in content, logistics, and client experience.
• Manage booth design, creative production, and third-party vendor relationships to deliver premium, brand-aligned experiences across physical, digital, and hybrid formats.
• Collaborate with business leads to develop customised client engagement programs, ensuring high-value conversations and measurable business outcomes.

Content Marketing & Thought Leadership

• Develop content partnerships with media and knowledge platforms and global think tanks to reinforce Mashreq’s leadership voice.
• Conceptualise and deliver C-suite content, including reports, interviews, and masterclasses showcasing Mashreq’s expertise in corporate banking, treasury, sustainability, and innovation.
• Manage multi-format storytelling across owned and earned channels — from videos and digital articles to whitepapers and podcasts — ensuring relevance and engagement across client segments.
• Partner with Corporate Communications and Digital teams to ensure amplification across social, press, and digital ecosystems.

Ecosystem Partnerships

• Drive co-marketing and sponsorship activations with institutional, government and corporate partners and global events, to reinforce Mashreq’s leadership.
• Support collaboration with client corporates for joint marketing campaigns, thought leadership, and success storytelling that demonstrate partnership value.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8–12 years’ experience in marketing, events, and partnerships — ideally within B2B financial services, institutional banking, or ecosystem-driven sectors.
• Demonstrated expertise in strategic event management, booth and experience design, and third-party vendor coordination.
• Proven record in content marketing, thought leadership creation, and executive engagement programs.
• Understanding of corporate banking, treasury, FinTech, and sustainability ecosystems in the GCC.
• Excellent project management, communication, and stakeholder management skills.
• Creative thinker with the ability to integrate storytelling, data, and experience design to drive brand differentiation.
• Comfortable operating in a fast-paced, matrixed environment, with high attention to detail and measurable outcomes.
• Entrepreneurial and collaborative mindset — able to connect strategy, creativity, and execution seamlessly.