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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

Key Responsibilities

• Conduct market research to understand the market landscape and user needs, and translate insights into clear inputs for internal product and technical teams to support end-to-end product delivery.
• Lead business requirements definition and support the delivery of key strategic projects for the region.
• Identify product and user experience optimization opportunities, and define product requirements based on user feedback, data analysis, and business growth objectives.
• Support market expansion initiatives and the launch of new services by coordinating with marketing, development, and regulatory stakeholders.
• Analyze market trends, competitor dynamics, and user needs to identify growth opportunities and market gaps.
• Act as the “eyes and ears” of the company in the market, feeding local insights back into the regional and global product roadmap.
• Develop and implement growth strategies to drive improvements in core business metrics.
• Track and assess competitive positioning and product performance across the region.
• Define product propositions and support go-to-market strategy development.
• Manage day-to-day operational activities, including content governance, user experience monitoring, and cross-functional coordination.
• Track performance metrics and user feedback post-launch, and use insights to inform future product iterations.

Requirements

• 7+ years of experience in product, operations, strategy, or a related function; crypto/Web3 industry experience is required, and trading product experience is a strong plus.
• Strong analytical skills, with hands-on experience using analytics tools; SQL is a plus.
• Fluent in written and spoken English as a working language.
• Excellent cross-functional collaboration and communication skills, with the ability to drive projects effectively in a fast-paced environment.
• Proven ability to engage confidently with senior internal and external stakeholders, including leadership teams and regulators.
• Demonstrated ability to independently plan and execute growth initiatives.
• Proven success working in a matrix organization

Why Binance

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.