مدير وسائل التواصل الاجتماعي والمحتوى

Job Summary:

The Social Media & Content Manager is responsible for developing and executing The Chedi Hegra's social media and content strategy to strengthen brand awareness, guest engagement, and direct bookings. Working closely with the Director of Sales & Marketing, E-Commerce Executive, Revenue Management, and Corporate Marketing, the role ensures all digital communications reflect The Chedi's luxury brand standards while supporting commercial objectives.

Key Responsibilities:

Social Media & Content Strategy

• Develop and execute the hotel's social media and content strategy.
• Manage content calendars and ensure brand consistency across all channels.
• Create engaging storytelling that supports marketing and commercial objectives.

Social Media Management

• Manage all social media platforms, including Instagram, Facebook, LinkedIn, TikTok, YouTube, and X.
• Plan, publish, and optimize content while growing engagement and brand awareness.
• Monitor online communities and respond to guest interactions professionally.

Content Creation

• Produce engaging content, including captions, blogs, newsletters, and campaign copy.
• Coordinate photography, videography, and creative assets showcasing the hotel's experiences and luxury offerings.
• Manage the hotel's digital content library.

Campaigns & Partnerships

• Support integrated digital marketing campaigns with the E-Commerce Executive.
• Coordinate influencer partnerships, media visits, and content collaborations.
• Promote hotel experiences, dining, wellness, spa, weddings, and seasonal campaigns.

Analytics & Collaboration

• Monitor social media performance, audience insights, and campaign results.
• Prepare monthly performance reports with recommendations for improvement.
• Work closely with Sales, Revenue Management, Operations, Corporate Marketing, and external agencies to support business objectives.
• Stay updated on social media trends, AI tools, and digital marketing innovations.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, Hospitality, Journalism, Media, or a related field.
• 3–5 years' experience in social media, content marketing, or digital marketing, preferably within luxury hospitality, tourism, or premium lifestyle brands.
• Experience with Meta Business Suite, Google Analytics, Adobe Creative Suite, Canva, CMS platforms, CRM systems, and social media management tools.
• Hotel pre-opening or destination marketing experience is an advantage.

Skills & Competencies

• Social media strategy and content marketing
• Luxury brand storytelling
• Copywriting and creative direction
• Influencer and community management
• Digital marketing and campaign management
• Photography and videography coordination
• Analytics and reporting
• Strong communication, creativity, and project management
• Commercial awareness and stakeholder management

Key Performance Indicators (KPIs)

• Social media follower growth
• Engagement, reach, and impressions
• Video and content performance
• Website traffic from social channels
• Campaign and influencer ROI
• Content calendar delivery
• Brand consistency
• Contribution to direct bookings and ancillary revenue
• Accuracy and timeliness of performance reporting