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Who we are

Founded in 2016, Alef Education (ALEFEDT on the Abu Dhabi Securities Exchange) is an award-winning AI powered learning solutions provider redefining K to 12 education. Headquartered in Abu Dhabi, the company serves approximately 2.0 million students and 84,000 educators across 19,000 schools in the UAE, Indonesia, and Morocco.

Its flagship Alef Platform delivers personalized learning experiences that enhance student engagement and outcomes, while its supplemental solutions Alef Pathways, Abjadiyat, and Arabits extend learning across subjects and languages.

Through its innovative use of artificial intelligence, data insights, and culturally relevant content, Alef Education is transforming teaching and learning to advance equity, access, and excellence for every student.

About The Role

The Business Development Manager role will be responsible for prospecting new clients, building a proper pipeline that can convert to revenue. They will own the relationships with the clients and the sales cycle from lead to close.

Key Responsibilities:

Sales Cycle Management:

• Build and maintain a sales pipeline through various channels, including cold calling, LinkedIn, referrals, and other sales tools.

• Plan and execute sales campaigns and manage the sales cycle from lead to close.

Product Demonstrations:

• Deliver compelling product demos, providing insightful technical and pedagogical answers, and effectively articulate the value of Alef's offerings to customers through phone, in-person, and conference interactions.

Growth Strategy:

• Develop a growth strategy focused on financial gain and customer satisfaction.

• Conduct research to identify new markets and customer needs and arrange business meetings with prospective clients.

• Promote Alef's products and services, addressing and predicting clients' objectives.

Relationship management:

• Foster and maintain business relationships with existing clients. Ensure customer satisfaction by collaborating with Customer Success, PMO, IT, and Training teams.

Product Training and Development:

• Gain a deep understanding of Alef's platform from an Education and Technology perspective.

Internal Collaboration

:

• Work cross-functionally with teams such as Customer Success, PMO, Product and Training to define pilots, proof-of-concepts (POCs), and implementation strategies.

To Be The Right Fit, You'll Need

• Bachelor's Degree in

  Education, Business Administration, or a related field.

• Minimum of 5 years of experience in account management, business development, and sales in the Education field.

• Proven track record of effective revenue generation in a B2B environment and exceeding ambitious sales targets across EdTech, publishing focused on the K-12 education is a must.

• Demonstrated expertise in sales, including lead generation and building pipelines.

• Strong communication skills

• Fluency in English and Arabic

What we offer

We believe our people are our greatest advantage. We value curiosity, purpose, and the drive to make a real difference. When you join Alef, you join a mission — and a team that’s just as passionate about transforming education as you are.
Here’s a glimpse of what we offer:

• Annual flight allowance

• Annual performance bonus

• Education allowance

• Health and Life insurance

• Enhanced leave policy

• A hybrid work model and remote working days to work from anywhere

At Alef, we don’t just imagine a better future for education.

We build it — together.

https://www.alefeducation.com/