رئيس التصميم

Job brief:

The Head of Design is responsible for driving the overarching creative and commercial

vision of Bloomingwear’s product offering across all categories.

This role provides strategic leadership, mentoring, and quality control across the entire

design team, ensuring that trend direction, range architecture, and product

execution are cohesive, customer centric, and aligned with Blooming’s brand

identity.

As the umbrella lead across all design categories, the Head of Design ensures there is no duplication in ranges, clear differentiation across tiers and categories,

and consistent storytelling from concept to store. This includes overseeing the

translation of seasonal trends into commercial ranges, tech pack execution,

line sheets, marketing visuals, and in-store presentation.

The Head of Design plays a critical role in aligning design with business objectives,

working cross-functionally with Buying, Fit Tech, Visual Merchandising, and

Marketing to ensure that product stories are compelling, technically sound, and

visually strong across all customer touchpoints both online and offline.

Key Responsibilities:

Creative Direction & Range Cohesion

• Lead the end-to-end design process across all categories, ensuring
• collections are trend-driven, customer-focused, and commercially balanced.
• Maintain an umbrella view across departments to prevent duplication and
• deliver cohesive, layered product stories.

Team Leadership & Capability Building

• Mentor and develop the design team (junior to senior levels) with hands-on
• support in trend forecasting, range building, and design execution.
• Conduct regular training and feedback sessions to upskill the team on
• executional excellence, margin-awareness, and customer relevance.

Tech Pack & Executional Excellence

• Ensure detailed and consistent execution of tech packs with clear BOMs,
• artwork, and construction notes. Maintain quality control standards from
• sketch to sample to final product.

Customer Understanding & Fit Feedback Loop

• Translate customer insights (fit, style preferences, purchase behavior)
• into design decisions. Work closely with the Fit Technology and Buying
• teams to ensure consistent silhouette evolution, size range inclusivity,
• and product performance. Use returns and reviews to improve future ranges.

Design–Buying–Visual Merch Alignment

• Align design strategies with buying budgets, pricing architecture, and
• store segmentation. Co-create floor set plans and VM briefs to ensure
• every product is intentionally placed and visually merchandised to enhance
• the customer journey.

Vendor Collaboration & Calendar Management

• Partner with key vendor design teams to co-develop exclusive ranges.
• Uphold seasonal calendars and sampling deadlines across departments,
• ensuring critical path compliance and minimal rework.

Trend to Store Storytelling

Own the translation of macro trends into Blooming wear’s brand DNA—from initial trend packs to line sheets, final products, retail storytelling, and marketing campaigns.