مدير التسويق والاتصالات – الشرق الأوسط

Role Mission

The Marketing & Communications Manager is responsible for leading the development and execution of integrated marketing, communications, PR, events, partnerships, and VIP engagement strategies across the region. The role serves as a key strategic partner to regional and global leadership, driving brand desirability, consumer engagement, and business growth while ensuring a consistent and elevated brand presence across all consumer touchpoints. The position oversees agency partners, budgets, stakeholder relationships, and cross-functional initiatives to deliver measurable business and brand impact. The position reports directly to the regional General Manager and functionally to the EMEA Marketing and Communications Director and Head of Global PR.

Marketing Strategy & Brand Management

• Develop and execute the annual regional marketing and communications strategy aligned with global brand objectives and local business priorities.
• Drive brand awareness, customer engagement, and commercial performance through integrated marketing initiatives.
• Implement seasonal marketing plans, campaign calendars, and product launch strategies.
• Develop seasonal campaigns with a focus on localization, including Ramadan campaigns.
• Ensure consistent brand positioning, messaging, and visual identity across all channels and activations.
• Identify market opportunities, consumer trends, and competitive insights to inform strategic decision-making.
• Manage the media agency (Publicis).
• Partner closely with Retail, E-commerce, and Commercial teams to drive traffic, client acquisition, customer retention, and sales performance.
• Ensure marketing investments are aligned with business growth objectives and measurable commercial outcomes.
• Act as the regional marketing and communications lead, representing market needs, business priorities, and growth opportunities within global planning discussions.

Communications & Public Relations

• Develop and execute the annual regional PR strategy, maximizing brand visibility and driving elevated brand storytelling across all channels.
• Manage the PR and communications agency (Faux), as well as external vendors and partners.
• Coordinate press coverage, interviews, media requests, and editorial opportunities across print, digital, and social platforms.
• Manage media relations and maintain strong relationships with fashion editors, journalists, stylists, influencers, and key industry partners.
• Collaborate closely with creative, marketing, social media, and retail teams to ensure consistent and impactful brand storytelling.
• Serve as the lead communications contact for VIPs and high-profile stakeholders.

Events & Experiences

• Develop and execute a comprehensive calendar of brand events, product launches, store openings, client activations, press previews, and experiential marketing initiatives.
• Manage end-to-end event planning and execution, including concept development, budgeting, logistics, production, guest management, and post-event reporting.
• Oversee guest lists, VIP attendance, influencer participation, and stakeholder engagement for all events.
• Coordinate with internal and external partners to deliver exceptional brand experiences that align with brand standards.

Partnerships & Influencer Relations

• Identify and cultivate strategic partnerships that enhance brand visibility and consumer engagement.
• Develop and execute influencer and KOL engagement strategies aligned with campaign objectives.

Budget Management & Reporting

• Own and manage the regional marketing, PR, and events budget, ensuring efficient allocation of resources and maximum return on investment.
• Oversee project timelines, campaign execution, and agency performance.
• Track, analyze, and report on key performance indicators, including media coverage, brand reach, engagement, event performance, partnership impact, and campaign ROI.

Stakeholder Management

• Act as a key liaison between regional teams, global headquarters, agencies, partners, and retail teams.
• Foster strong relationships with media, industry partners, influencers, VIP clients, and external stakeholders.