الملخص
تعلن Al Gahwa Al Arabiya عن حاجتها إلى مدير تسويق لقيادة أنشطة التسويق لأعمالها في القهوة والأغذية والمشروبات في أبوظبي. تشمل المسؤوليات وضع الحملات التسويقية المتكاملة، وقيادة فريق التسويق وإدارة الميزانية، وتعزيز العلامة التجارية ومتابعة أداء الحملات. يشترط خبرة من 5 إلى 8 سنوات في التسويق، ويفضل في قطاع القهوة أو الأغذية والمشروبات، مع خبرة في قيادة الفرق وبكالوريوس في تخصص ذي صلة. تذكر الشركة توفير تأشيرة عمل ومزايا وفقاً لقانون العمل الإماراتي، ويُحدد الراتب بحسب المؤهلات والخبرة.
نص الإعلان
كما نُشر على algahwaalarabiya.ae. نقلناه من موقع صاحب العمل ونعرضه بنصّه الأصلي.
Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with the company's business objectives.
- Lead, mentor, and manage the marketing team, ensuring high performance and continuous professional development.
- Plan and execute integrated marketing campaigns across digital, social media, print, in-store, and outdoor channels.
- Drive brand positioning and ensure consistency across all customer touchpoints.
- Develop promotional campaigns, product launches, seasonal offers, and customer engagement initiatives.
- Collaborate closely with operations, sales, and senior management to support business growth and increase revenue.
- Conduct market research and competitor analysis to identify new trends, customer insights, and business opportunities.
- Manage the marketing budget effectively and maximize return on investment (ROI).
- Monitor campaign performance using data and analytics, preparing regular reports with actionable recommendations.
- Build and maintain relationships with advertising agencies, media partners, influencers, designers, and other external vendors.
- Lead the company's digital marketing initiatives, including social media, website content, email marketing, SEO/SEM, and online advertising.
- Organize marketing events, exhibitions, and brand activation activities to enhance customer engagement.
- Ensure all marketing activities reflect the company's values and maintain a strong, consistent brand identity.
Requirements
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A master's degree is an advantage.
- 5–8 years of proven marketing experience, preferably within the coffee and Food & Beverage industry.
- Demonstrated experience leading and managing a marketing team.
- Strong knowledge of brand management, digital marketing, social media strategy, content marketing, and customer acquisition.
- Experience in developing successful marketing campaigns that drive business growth and increase brand visibility.
- Excellent leadership, communication, presentation, and project management skills.
- Strong analytical and strategic thinking with the ability to interpret marketing data and market trends.
- Proficiency in Microsoft Office and digital marketing platforms, analytics tools, and CRM systems.
- Ability to work in a fast-paced environment while managing multiple priorities and deadlines.
Benefits
What We Offer
- Competitive salary based on qualifications and experience.
- Employment visa and benefits in accordance with UAE Labour Law.
- Performance-based incentives and career development opportunities.
- A collaborative, innovative, and growth-oriented work environment.
- The opportunity to lead the marketing strategy of a growing company in the coffee and F&B industry.
If you are an experienced marketing leader with a passion for coffee and the Food & Beverage industry and are ready to make a significant impact, we would love to hear from you.
Apply now by sending your updated CV and join the Al Gahwa Al Arabiya leadership team.