Summary
Al Gahwa Al Arabiya is hiring a Marketing Manager to lead marketing for its coffee and food and beverage business in Abu Dhabi. The role includes developing integrated campaigns, managing the marketing team and budget, strengthening the brand, and monitoring campaign performance. Applicants should have 5–8 years of marketing experience, preferably in coffee or food and beverage, team leadership experience, and a bachelor's degree in a related field. The posting states that an employment visa and benefits are provided under UAE Labour Law; salary is competitive and based on qualifications and experience.
The posting
As published on algahwaalarabiya.ae. Pulled from the employer's site and shown as they wrote it.
Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with the company's business objectives.
- Lead, mentor, and manage the marketing team, ensuring high performance and continuous professional development.
- Plan and execute integrated marketing campaigns across digital, social media, print, in-store, and outdoor channels.
- Drive brand positioning and ensure consistency across all customer touchpoints.
- Develop promotional campaigns, product launches, seasonal offers, and customer engagement initiatives.
- Collaborate closely with operations, sales, and senior management to support business growth and increase revenue.
- Conduct market research and competitor analysis to identify new trends, customer insights, and business opportunities.
- Manage the marketing budget effectively and maximize return on investment (ROI).
- Monitor campaign performance using data and analytics, preparing regular reports with actionable recommendations.
- Build and maintain relationships with advertising agencies, media partners, influencers, designers, and other external vendors.
- Lead the company's digital marketing initiatives, including social media, website content, email marketing, SEO/SEM, and online advertising.
- Organize marketing events, exhibitions, and brand activation activities to enhance customer engagement.
- Ensure all marketing activities reflect the company's values and maintain a strong, consistent brand identity.
Requirements
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A master's degree is an advantage.
- 5–8 years of proven marketing experience, preferably within the coffee and Food & Beverage industry.
- Demonstrated experience leading and managing a marketing team.
- Strong knowledge of brand management, digital marketing, social media strategy, content marketing, and customer acquisition.
- Experience in developing successful marketing campaigns that drive business growth and increase brand visibility.
- Excellent leadership, communication, presentation, and project management skills.
- Strong analytical and strategic thinking with the ability to interpret marketing data and market trends.
- Proficiency in Microsoft Office and digital marketing platforms, analytics tools, and CRM systems.
- Ability to work in a fast-paced environment while managing multiple priorities and deadlines.
Benefits
What We Offer
- Competitive salary based on qualifications and experience.
- Employment visa and benefits in accordance with UAE Labour Law.
- Performance-based incentives and career development opportunities.
- A collaborative, innovative, and growth-oriented work environment.
- The opportunity to lead the marketing strategy of a growing company in the coffee and F&B industry.
If you are an experienced marketing leader with a passion for coffee and the Food & Beverage industry and are ready to make a significant impact, we would love to hear from you.
Apply now by sending your updated CV and join the Al Gahwa Al Arabiya leadership team.