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Key Responsibilities

• Brand Strategy & Campaign Management: Develop and execute comprehensive marketing plans that align with the brand’s playful identity and expansion goals. Create buzz around new location openings, seasonal menu drops, and limited-time offers.
• Social Media & Content Creation: Oversee the social media calendar (focusing heavily on Instagram and TikTok). Direct photo and video shoots that capture the raw, urban energy of our food trucks and pop-ups.
• Local Store Marketing & Activations: Design high-impact, guerrilla-style marketing activations and community events tailored to cultural hubs like Alserkal Avenue and waterfront destinations like Al Qana.
• Influencer & Partnership Management: Identify and collaborate with relevant lifestyle, food, and fashion influencers who align with The Little Fox’s target demographic. Secure strategic brand partnerships to expand reach.
• Market Research & Trend Forecasting: Monitor local F&B, retail, and fashion trends to ensure the brand remains culturally relevant. Analyze competitor activities and consumer behavior to optimize marketing spend.
• Performance Tracking: Set KPIs for all marketing campaigns, track ROI, and provide regular performance reports to the executive team to refine future strategies.

Qualifications & Requirements

• Experience: 3 to 5 years of proven marketing management experience.
• Industry Background: Essential experience in Food & Beverage, fashion, or retail. You must understand how to market a lifestyle and an experience, not just a product.
• Digital Native: Deep understanding of social media algorithms, content trends, and digital advertising platforms.
• Creative Vision: A strong portfolio of executing visually striking, out-of-the-box campaigns that drive measurable engagement.
• Agility & Adaptability: Ability to thrive in a fast-paced environment where locations and menus can shift rapidly (e.g., managing moving food truck announcements).