Summary
Rowley's Restaurants is seeking a Marketing Manager in Dubai to develop and deliver campaigns supporting The Little Fox’s brand identity and expansion. The role covers social media and content, local activations and events, influencer and brand partnerships, and research into market trends and competitors. The manager will set campaign KPIs, track ROI, and report performance to the executive team. Applicants should have 3 to 5 years of marketing management experience in food and beverage, fashion, or retail, with strong social media and digital advertising knowledge and a portfolio of creative campaigns.
The posting
As published on rowleysrestaurants.com. Pulled from the employer's site and shown as they wrote it.
Key Responsibilities
- Brand Strategy & Campaign Management: Develop and execute comprehensive marketing plans that align with the brand’s playful identity and expansion goals. Create buzz around new location openings, seasonal menu drops, and limited-time offers.
- Social Media & Content Creation: Oversee the social media calendar (focusing heavily on Instagram and TikTok). Direct photo and video shoots that capture the raw, urban energy of our food trucks and pop-ups.
- Local Store Marketing & Activations: Design high-impact, guerrilla-style marketing activations and community events tailored to cultural hubs like Alserkal Avenue and waterfront destinations like Al Qana.
- Influencer & Partnership Management: Identify and collaborate with relevant lifestyle, food, and fashion influencers who align with The Little Fox’s target demographic. Secure strategic brand partnerships to expand reach.
- Market Research & Trend Forecasting: Monitor local F&B, retail, and fashion trends to ensure the brand remains culturally relevant. Analyze competitor activities and consumer behavior to optimize marketing spend.
- Performance Tracking: Set KPIs for all marketing campaigns, track ROI, and provide regular performance reports to the executive team to refine future strategies.
Qualifications & Requirements
- Experience: 3 to 5 years of proven marketing management experience.
- Industry Background: Essential experience in Food & Beverage, fashion, or retail. You must understand how to market a lifestyle and an experience, not just a product.
- Digital Native: Deep understanding of social media algorithms, content trends, and digital advertising platforms.
- Creative Vision: A strong portfolio of executing visually striking, out-of-the-box campaigns that drive measurable engagement.
- Agility & Adaptability: Ability to thrive in a fast-paced environment where locations and menus can shift rapidly (e.g., managing moving food truck announcements).