أخصائي أول اتصالات مؤسسية

Job Purpose / Objective

Implement strategic corporate communications initiatives to enhance MAKEEN’s reputation and promote clear, consistent, and effective communications both internally among employees and externally with stakeholders, the media, and the public. The role requires strong written and verbal communication skills, as well as expertise in managing public relations, media relations, and corporate branding.

Key Accountabilities

Content Development and Branding:

• Create compelling and engaging content for various communication channels, including written materials, visual
• assets, videos, and presentations.
• Build brand images for products and services through professional content development and copywriting.
• Assist with design and outsource design services as needed.
• Create and manage communications plans and campaigns for events, partnerships, crises, or social responsibility
• initiatives.

Copywriting/Copy editing:

• Responsible for writing, editing, and distributing content such as press releases, newsletters, blogs, social media
• posts, brochures, reports, or speeches.
• Review and edit speeches, articles, press releases, public statements, and other communications to ensure accuracy
• and consistency with the company’s corporate communications strategy.
• Prepare written materials for the media and various publications.

Digital Content Management:

• Maintain and update the English and Arabic content of the corporate website.
• Maintain corporate accounts on various social media channels up-to-date as needed.
• Assist in the development, production, and writing of articles for the corporate website and SharePoint (intranet
• landing page, etc.).
• Monitor the impact and effectiveness of communications activities using tools such as surveys or web analytics.

Review and Translation of Arabic Copy:

• Prepare, review, edit, and proofread Arabic translations and other corporate materials before release.
• Review and update official documents, such as articles or press releases intended for the press.
• Assist with translating (Arabic-English), editing, and copywriting websites, SharePoint content, and other corporate
• materials.

Press and Media Relations:

• Review and update press/media materials, corporate profiles and briefs, biographies, etc., as needed.
• Collaborate with various business units and departments to gather the information needed to complete specific
• activities and tasks, such as press releases, announcements, articles, etc.
• Support business units and departments within the organization.
• Conduct research and interviews to obtain information about articles for publication.
• Assist corporate communications in working with PR agencies, media/press, and analysts to generate positive
• coverage based on current company news and brand messages.
• Develop and maintain relationships with media outlets and other external partners.

Requirements

Education Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.

Professional Qualifications N/A

Competencies

• Technical Competencies:
• Excellent verbal and written communication skills
• Knowledge of content management systems
• Social media management experience
• Creativity and the ability to develop original content
• Strong leadership skills
• Proficient in publishing and translation tools, graphic design, and photo and video editing software
• Proficient in keyword placement and SEO best practices
• General computer skills, SharePoint, Excel, and Canva
• Campaign building experience
• Strong writing and editing skills

Behavioral Competencies (UCF):

• Adherence to principles and values
• Present and communicate information
• Writing and reporting
• Learning and researching
• Delivering results and meeting customer expectations
• Project Management, Marketing Campaigns, and Human Resources
• Excellent communication skills (verbal, interpersonal, conflict and group/team communication,
• effective writing)
• Critical thinking skills
• Analytical skills
• Understanding of crisis communications
• Think creatively and actively seek ways to do things differently and better
• Work well independently as well as part of a collaborative team
• Ability to quickly grasp information across a variety of disciplines, translate complex ideas and move with agility to create clear communications for a range of audiences

Experience Minimum (7) years of experience in corporate communications, public relations, or a related field with

professional experience writing, editing, and managing web and/or digital media communications projects

and content development in a corporate setting.

Languages Excellent Arabic/English written and spoken