مدير أول للتسويق القائم على الأداء

Responsibilities

1. Own end-to-end user acquisition (UA) strategy and campaign execution across major digital channels (e.g. TikTok, Snapchat, Meta, Google App Campaigns, Apple Search Ads, Programmatic, and DSPs).
2. Plan, manage, and optimize performance marketing budgets allocated for the specific region to meet monthly/quarterly targets for User Acquisition, ROI, ROAS, CPA, and Retention.
3. Work closely with the creative/design team to ideate, test, and scale localized ad formats (short video, native UGC, Arabic ad copy, interactive ads).
4. Leverage cultural insights (e.g. Ramadan, Eid, Black/White Friday, Saudi National Day) to produce high-performing seasonal campaign creatives that resonate with Arab users.
5. Partner with Data and Growth Engineering teams to ensure robust attribution, event tracking, and SKAdNetwork / Privacy Sandbox compliance using MMPs (e.g. AppsFlyer, Adjust, Singular).
6. Conduct rigorous A/B and multivariate testing on audiences, bidding strategies, landing pages, and creative assets to consistently optimize funnel conversion rates.
7. Explore, test, and scale regional ad networks, local influencer/affiliate platforms, and emerging traffic sources specific to the specific market.
8. Build strong relationships with platform representatives (Snapchat, TikTok, Meta, Google) to gain early access to beta features and regional insights.

Requirements

1. 5+ years of hands-on experience in performance marketing, user acquisition, or growth marketing in MENA ( E-commerce, FinTech, or Mobile Apps preferred).
2. Proven history of successfully scaling monthly ad spends while maintaining strong ROAS and user quality metrics in GCC markets.
3. In-depth knowledge of MMPs (AppsFlyer, Adjust, etc.), Web/App analytics platforms (GA4, Amplitude), and self-serve ad managers.
4. Professional working proficiency in English and Arabic.
5. Strong native understanding of Arabic nuance in performance ad copy is highly desirable.
6. Advanced SQL skills; strong quantitative mindset with the ability to draw actionable insights from complex performance datasets.

Highlights

1. Growth opportunities in future.