Summary
Keeta is hiring a Senior Performance Marketing Manager in Dubai. The role owns user acquisition strategy and campaigns across digital channels, manages regional budgets, and optimizes for acquisition, return on ad spend, cost per acquisition, and retention. The manager will coordinate localized creative testing, attribution and event tracking, and A/B testing with creative, data, and growth engineering teams. Applicants should have 5+ years of relevant MENA experience, strong knowledge of mobile measurement and analytics platforms, advanced SQL skills, and professional proficiency in Arabic and English.
The posting
As published on keeta-global.com. Pulled from the employer's site and shown as they wrote it.
Responsibilities
1. Own end-to-end user acquisition (UA) strategy and campaign execution across major digital channels (e.g. TikTok, Snapchat, Meta, Google App Campaigns, Apple Search Ads, Programmatic, and DSPs).
2. Plan, manage, and optimize performance marketing budgets allocated for the specific region to meet monthly/quarterly targets for User Acquisition, ROI, ROAS, CPA, and Retention.
3. Work closely with the creative/design team to ideate, test, and scale localized ad formats (short video, native UGC, Arabic ad copy, interactive ads).
4. Leverage cultural insights (e.g. Ramadan, Eid, Black/White Friday, Saudi National Day) to produce high-performing seasonal campaign creatives that resonate with Arab users.
5. Partner with Data and Growth Engineering teams to ensure robust attribution, event tracking, and SKAdNetwork / Privacy Sandbox compliance using MMPs (e.g. AppsFlyer, Adjust, Singular).
6. Conduct rigorous A/B and multivariate testing on audiences, bidding strategies, landing pages, and creative assets to consistently optimize funnel conversion rates.
7. Explore, test, and scale regional ad networks, local influencer/affiliate platforms, and emerging traffic sources specific to the specific market.
8. Build strong relationships with platform representatives (Snapchat, TikTok, Meta, Google) to gain early access to beta features and regional insights.
Requirements
1. 5+ years of hands-on experience in performance marketing, user acquisition, or growth marketing in MENA ( E-commerce, FinTech, or Mobile Apps preferred).
2. Proven history of successfully scaling monthly ad spends while maintaining strong ROAS and user quality metrics in GCC markets.
3. In-depth knowledge of MMPs (AppsFlyer, Adjust, etc.), Web/App analytics platforms (GA4, Amplitude), and self-serve ad managers.
4. Professional working proficiency in English and Arabic.
5. Strong native understanding of Arabic nuance in performance ad copy is highly desirable.
6. Advanced SQL skills; strong quantitative mindset with the ability to draw actionable insights from complex performance datasets.
Highlights
1. Growth opportunities in future.