ملخص الوظيفة
تبحث Ali Bin Ali Holding عن قائد لتحسين محركات البحث لتحديد الاستراتيجية على مستوى المجموعة وتنفيذها عبر مواقع التجارة الإلكترونية والمواقع المعلوماتية. يتولى الدور قيادة حوكمة تحسين محركات البحث والتنسيق مع فرق التسويق والتجارة الإلكترونية وتجربة المستخدم والمحتوى والعلامة التجارية والاتصالات المؤسسية والوكالات الخارجية لتعزيز الظهور والأداء العضوي. وتشمل المسؤوليات التحسين التقني وتحسين صفحات المواقع، وتطوير المحتوى والكلمات المفتاحية، وتطبيق ترميز البيانات المنظّمة، وتهيئة المواقع للبحث المدعوم بالذكاء الاصطناعي وإجابات النماذج اللغوية. مقر الوظيفة في الدوحة، قطر، وتتطلب خبرة عملية قوية وقدرة على القيادة والتخطيط الاستراتيجي.
نص الإعلان
كما نُشر على alibinali.com. نقلناه من موقع صاحب العمل كما كتبه.
The SEO Lead will be responsible for defining, leading, and executing the group-wide SEO strategy across all E-commerce and informative websites within Ali Bin Ali Group. This is a senior role requiring strong strategic thinking, leadership, and hands-on expertise to drive organic growth, visibility, and performance across multiple brands and divisions.
The role will work closely with Marketing, E-commerce, Content, and external agencies to ensure SEO best practices are embedded into all digital initiatives
Strategy & Leadership
o Define and own the SEO vision and roadmap for Ali Bin Ali Group across all divisions.
o Align SEO strategy with overall business, marketing, and e-commerce objectives.
o Act as the subject matter expert for SEO within the group, advising senior stakeholders and leadership.
o Lead SEO governance, standards, and best practices across all brands and platforms.
E-commerce SEO
o Drive organic growth for e-commerce platforms through technical SEO, category optimization, product page optimization, and internal linking strategies.
o Optimize SEO performance across PLPs, PDPs, filters, faceted navigation, and site search.
o Partner with E-commerce and UX teams to ensure SEO-friendly site architecture and customer journeys.
Content & On-Page SEO
o Define SEO content strategies for both commercial and informational websites.
o Ensure all content is human-written, brand-aligned, and search-intent driven.
o Oversee keyword research, content mapping, metadata optimization, and content performance.
o Collaborate with content, brand, and corporate communications teams to ensure SEO alignment.
AI Search & LLM Readiness
o Prepare Ali Bin Ali Group websites to perform in AI-powered search environments, including:
§ Google SGE/ AI Overviews
§ Voice Assistants
§ LLM-Based answers (ChatGPT, Gemini, Copilot , Perplexity , etc.)
o Structuring content for entity-based search and semantic understanding
o Optimizing for E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
o Designing content that can be:
§ Quoted
§ Summarized
§ Referenced by LLMs
o Implementing schema markup (Product, FAQ, How-To, Organization, Article, Review)
o Creating LLM-friendly content frameworks (clear headings, concise answers, authoritative sources)
o Monitoring how brand content appears in AI-generated answers
Job Details
Posted Date:
2026-09-28
Job Location:
Qatar - Doha
Job Role:
Marketing and PR
Preferred Candidate
Career Level:
Senior Executive