Summary
Ali Bin Ali Holding is seeking an SEO Lead to define and deliver group-wide SEO strategy across its e-commerce and informational websites. The role leads SEO governance and works with marketing, e-commerce, UX, content, brand, corporate communications, and external agencies to improve organic visibility and performance. Responsibilities include technical and on-page SEO, e-commerce optimization, keyword and content planning, schema markup, and preparing websites for AI-powered search and LLM answers. The position is based in Doha, Qatar, and calls for strategic leadership and hands-on SEO expertise.
The posting
As published on alibinali.com. Pulled from the employer's site and shown as they wrote it.
The SEO Lead will be responsible for defining, leading, and executing the group-wide SEO strategy across all E-commerce and informative websites within Ali Bin Ali Group. This is a senior role requiring strong strategic thinking, leadership, and hands-on expertise to drive organic growth, visibility, and performance across multiple brands and divisions.
The role will work closely with Marketing, E-commerce, Content, and external agencies to ensure SEO best practices are embedded into all digital initiatives
Strategy & Leadership
o Define and own the SEO vision and roadmap for Ali Bin Ali Group across all divisions.
o Align SEO strategy with overall business, marketing, and e-commerce objectives.
o Act as the subject matter expert for SEO within the group, advising senior stakeholders and leadership.
o Lead SEO governance, standards, and best practices across all brands and platforms.
E-commerce SEO
o Drive organic growth for e-commerce platforms through technical SEO, category optimization, product page optimization, and internal linking strategies.
o Optimize SEO performance across PLPs, PDPs, filters, faceted navigation, and site search.
o Partner with E-commerce and UX teams to ensure SEO-friendly site architecture and customer journeys.
Content & On-Page SEO
o Define SEO content strategies for both commercial and informational websites.
o Ensure all content is human-written, brand-aligned, and search-intent driven.
o Oversee keyword research, content mapping, metadata optimization, and content performance.
o Collaborate with content, brand, and corporate communications teams to ensure SEO alignment.
AI Search & LLM Readiness
o Prepare Ali Bin Ali Group websites to perform in AI-powered search environments, including:
§ Google SGE/ AI Overviews
§ Voice Assistants
§ LLM-Based answers (ChatGPT, Gemini, Copilot , Perplexity , etc.)
o Structuring content for entity-based search and semantic understanding
o Optimizing for E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
o Designing content that can be:
§ Quoted
§ Summarized
§ Referenced by LLMs
o Implementing schema markup (Product, FAQ, How-To, Organization, Article, Review)
o Creating LLM-friendly content frameworks (clear headings, concise answers, authoritative sources)
o Monitoring how brand content appears in AI-generated answers
Job Details
Posted Date:
2026-09-28
Job Location:
Qatar - Doha
Job Role:
Marketing and PR
Preferred Candidate
Career Level:
Senior Executive