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Title: Social Media Specialist

Section: Digital Communications

Department: Digital Communications

Sector: Corporate Communications & Brand

Entity: Department of Energy

Role Purpose:

• The Social Media Specialist is responsible for planning and executing the Department of Energy's social media strategy in order to enhance the Department of Energy's reputation, online presence, community management, and brand awareness.

Key Responsibilities:

• Implement and manage the Department of Energy's social media strategy under the direction of the head of the Digital Communications Section

• Define and track key social media KPIs to track success and major milestones.

• Plan and organize social media content in conjunction with the rest of the Digital Communications team

• Develop and keep up-to-date social media calendar and scheduling tools where possible

• Remain current on the most recent social media best practices and technologies

• Communicate with industry professionals and key influencers to build a robust network.

• Establish and optimize websites and platforms to increase the visibility of the Department of Energy's social content.

Requirements:

• Bachelor’s degree in marketing, digital media, communications, or related field

• Previous work experience in a similar role

• Minimum of 3 - 5 years of experience, in a relevant field

Core Capabilities:

• Ability to work in a fast-paced work environment

• Ability to manage a high volume of daily social media posts

• Ability to establish and maintain relationships with relevant stakeholders

• Ability to stay up to date with the latest emerging trends and best practices in social media

Experience & Exposure

• Knowledge

• Good understanding of communications, branding, marketing, digital

• Knowledge of online marketing methods, tools, and techniques

• Knowledge of social analytical tools

• Understanding of the energy sector in Abu Dhabi and the UAE

• Fluency in Arabic and English, both spoken and written, at a professional level

Skills

• Interpersonal and team working skills

• Time management and organization skills

• Analytical and problem-solving skills

• Effective oral and written communication

• Attention to detail and accuracy skill

Responsibilities

• Implement and manage the Department of Energy's social media strategy, working closely with the Digital Communications Section head.
• Define and track key social media KPIs, analyzing performance and identifying areas for improvement.
• Plan and organize engaging social media content, collaborating with the Digital Communications team to create a cohesive online presence.
• Maintain an up-to-date social media calendar and utilize scheduling tools to ensure consistent content delivery.
• Stay current with the latest social media best practices and technologies, implementing innovative strategies to enhance our online presence.
• Build and maintain relationships with industry professionals and key influencers to expand our network and reach.
• Optimize websites and platforms to increase visibility and engagement with the Department of Energy's social content.
• Monitor and respond to user inquiries and comments, ensuring timely and effective community management.
• Collaborate with other teams to align social media efforts with overall marketing and communications objectives.

Qualifications

• Bachelor's degree in marketing, digital media, communications, or a related field.
• Minimum of 3 - 5 years of experience in a similar role, preferably in the energy sector.
• Fluency in Arabic and English, both spoken and written, is essential.
• Excellent interpersonal and team-working skills, with the ability to collaborate effectively.
• Strong time management and organizational skills, able to handle a high volume of social media posts.
• Analytical mindset with problem-solving abilities, ensuring data-driven decision-making.
• Effective oral and written communication skills, with attention to detail and accuracy.
• Understanding of communications, branding, marketing, and digital strategies.
• Knowledge of online marketing methods, tools, and techniques, including social analytical tools.
• A good understanding of the energy sector in Abu Dhabi and the UAE is preferred.