رئيس قسم الاتصالات الرقمية

Title: Digital Communications Section Head

Section: Digital Communications

Department: Corporate Communications & Brand

Sector: Corporate Communications & Brand

Entity: Department of Energy

Role Purpose:

The Digital Communications Section Head is responsible for social media, establishing DoE’s presence across various platforms, public engagement and online community management, introducing new digital channels and capitalizing on the use of new technologies and innovative systems to support effective communications across DoE, managing all audio-visual outputs, and ensuring DoE Brand Guidelines are adhered to across all channels.

Key Responsibilities:

• Oversee and manage all digital marketing channels (e.g., social media, website, intranet) to ensure brand guidelines are adhered to

• Manage and enhance online content with SEO and Google Analytics in mind

• Collaborate with other teams to drive engagement by utilizing best practices and staying abreast of the most recent technological advancements

• Monitor market trends and evaluate market intelligence and competitor actions

• Establish a culture of innovation and originality within the team to generate exceptional, effective ideas.

• Support other directorates' communication strategies and plans through the use of digital communication and visuals

• Measure and report performance on digital marketing campaigns, and asses the return on investment (ROI) and key performance indicators (KPIs).

• Align DoE with the brand direction using a set of documented brand guidelines as a guide

• Contribute as a senior Directorate member to the promotion of DoE's core values and behaviors

Requirements:

Bachelor’s degree in marketing, digital communications or related field

Core Capabilities:

• Ability to manage and motivate teams
• Ability to plan and execute effective digital marketing campaigns
• Ability to establish and maintain relationships with relevant stakeholders
• Ability to drive and adapt to change in a dynamic environment.
• Ability to work with key stakeholders (including government officials), senior management, other function, external parties, and advisors
• Solid experience of online marketing tools and web-based technologies
• Solid understanding and experience of how digital channels work

Experience & Exposure:

• Previous work experience in a similar role
• Minimum 6 - 8 years of experience, in a relevant field
• Minimum of 3 years managerial experience

• Excellent understanding of social media and digital communications, branding, and marketing

• Excellent writing, editing and proofreading skills

• Good knowledge of digital marketing methods, tools, and techniques

• Hands on experience with SEO/SEM, Google Analytics and CRM software

• Good understanding of the energy sector in Abu Dhabi and the UAE and the role of policy and regulation

• Fluency in Arabic and English, both spoken and written, at a professional level

• Excellent interpersonal and team management skills

• Strong understanding of how to use Microsoft applications including Outlook, Word, and Excel

• Strong stakeholder and project management skills

• Effective oral and written communication

• Attention to detail and accuracy skill

• Time management skills

• Analytical and problem-solving skills