Summary
Abu Dhabi Department of Energy is seeking a Digital Communications Section Head in Abu Dhabi. The role oversees digital channels, online content, community engagement, audio-visual outputs and adherence to brand guidelines. It also measures campaign performance and ROI, supports communications strategies, and monitors market trends. Applicants need a relevant bachelor’s degree, 6–8 years of relevant experience including at least 3 years in management, and professional fluency in Arabic and English.
The posting
As published on doe.gov.ae. Pulled from the employer's site and shown as they wrote it.
Title: Digital Communications Section Head
Section: Digital Communications
Department: Corporate Communications & Brand
Sector: Corporate Communications & Brand
Entity: Department of Energy
Role Purpose:
The Digital Communications Section Head is responsible for social media, establishing DoE’s presence across various platforms, public engagement and online community management, introducing new digital channels and capitalizing on the use of new technologies and innovative systems to support effective communications across DoE, managing all audio-visual outputs, and ensuring DoE Brand Guidelines are adhered to across all channels.
Key Responsibilities:
Oversee and manage all digital marketing channels (e.g., social media, website, intranet) to ensure brand guidelines are adhered to
Manage and enhance online content with SEO and Google Analytics in mind
Collaborate with other teams to drive engagement by utilizing best practices and staying abreast of the most recent technological advancements
Monitor market trends and evaluate market intelligence and competitor actions
Establish a culture of innovation and originality within the team to generate exceptional, effective ideas.
Support other directorates' communication strategies and plans through the use of digital communication and visuals
Measure and report performance on digital marketing campaigns, and asses the return on investment (ROI) and key performance indicators (KPIs).
Align DoE with the brand direction using a set of documented brand guidelines as a guide
Contribute as a senior Directorate member to the promotion of DoE's core values and behaviors
Requirements:
Bachelor’s degree in marketing, digital communications or related field
Core Capabilities:
- Ability to manage and motivate teams
- Ability to plan and execute effective digital marketing campaigns
- Ability to establish and maintain relationships with relevant stakeholders
- Ability to drive and adapt to change in a dynamic environment.
- Ability to work with key stakeholders (including government officials), senior management, other function, external parties, and advisors
- Solid experience of online marketing tools and web-based technologies
- Solid understanding and experience of how digital channels work
Experience & Exposure:
- Previous work experience in a similar role
- Minimum 6 - 8 years of experience, in a relevant field
- Minimum of 3 years managerial experience
Excellent understanding of social media and digital communications, branding, and marketing
Excellent writing, editing and proofreading skills
Good knowledge of digital marketing methods, tools, and techniques
Hands on experience with SEO/SEM, Google Analytics and CRM software
Good understanding of the energy sector in Abu Dhabi and the UAE and the role of policy and regulation
Fluency in Arabic and English, both spoken and written, at a professional level
Excellent interpersonal and team management skills
Strong understanding of how to use Microsoft applications including Outlook, Word, and Excel
Strong stakeholder and project management skills
Effective oral and written communication
Attention to detail and accuracy skill
Time management skills
Analytical and problem-solving skills