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KEY RESPONSIBILITIES

Commercial Ownership

• Own paid revenue, customer acquisition and media efficiency.
• Deliver agreed KPIs including ROAS, CAC, Conversion Rate and Revenue.

Performance Marketing

• Plan, execute and optimize Google, Meta, TikTok and emerging paid channels.
• Continuously improve campaign structure, bidding, audiences and creatives.

Agency Management

• Lead media agencies through clear governance, planning, optimization and performance reviews.

Analytics & Measurement

• Develop executive dashboards and actionable insights using GA4, GTM and reporting platforms.
• Ensure accurate tracking and attribution across digital properties.

Ecommerce & Omnichannel

• Partner with Ecommerce, Brand, CRM, Merchandising and Analytics teams.
• Support initiatives that drive both ecommerce growth and store traffic.

Experimentation & Innovation

• Lead structured testing across audiences, creatives, landing pages, offers and bidding.
• Identify opportunities using AI, automation and new digital technologies.

Leadership

• Operate independently with minimal supervision.
• Coach agency partners and contribute to the long-term capability of the Digital Marketing team.

MANDATORY TECHNICAL CAPABILITIES

• Google Ads, Meta Ads, TikTok Ads
• GA4, Google Tag Manager, Looker Studio
• Google Merchant Center & Product Feed Management
• Meta CAPI, Pixels and Conversion Tracking
• Advanced Excel and reporting
• Understanding of CRM platforms, CRO and attribution models