Manager, Performance Marketing

Landmark Group
United Arab Emirates
Posted 18 Oct
Verified source

Job type: Full-time
Work mode: —
Seniority: Manager
Salary: Not stated

Summary

Landmark Group is hiring a Manager, Performance Marketing in the United Arab Emirates. The role owns paid revenue, customer acquisition and media efficiency, and plans and optimizes campaigns across Google, Meta, TikTok and other paid channels. It leads agency performance reviews, develops dashboards and ensures accurate tracking and attribution, while partnering with ecommerce, brand, CRM, merchandising and analytics teams. Requirements include hands-on expertise with major advertising platforms, GA4, Google Tag Manager, Looker Studio, conversion tracking, product feeds and advanced Excel.

The posting

As published on landmarkgroup.com. Pulled from the employer's site and shown as they wrote it.

KEY RESPONSIBILITIES

Commercial Ownership

Own paid revenue, customer acquisition and media efficiency.
Deliver agreed KPIs including ROAS, CAC, Conversion Rate and Revenue.

Performance Marketing

Plan, execute and optimize Google, Meta, TikTok and emerging paid channels.
Continuously improve campaign structure, bidding, audiences and creatives.

Agency Management

Lead media agencies through clear governance, planning, optimization and performance reviews.

Analytics & Measurement

Develop executive dashboards and actionable insights using GA4, GTM and reporting platforms.
Ensure accurate tracking and attribution across digital properties.

Ecommerce & Omnichannel

Partner with Ecommerce, Brand, CRM, Merchandising and Analytics teams.
Support initiatives that drive both ecommerce growth and store traffic.

Experimentation & Innovation

Lead structured testing across audiences, creatives, landing pages, offers and bidding.
Identify opportunities using AI, automation and new digital technologies.

Leadership

Operate independently with minimal supervision.
Coach agency partners and contribute to the long-term capability of the Digital Marketing team.

MANDATORY TECHNICAL CAPABILITIES

Google Ads, Meta Ads, TikTok Ads
GA4, Google Tag Manager, Looker Studio
Google Merchant Center & Product Feed Management
Meta CAPI, Pixels and Conversion Tracking
Advanced Excel and reporting
Understanding of CRM platforms, CRO and attribution models

View the original posting

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Summary

The posting

Commercial Ownership

Performance Marketing

Agency Management

Analytics & Measurement

Ecommerce & Omnichannel

Experimentation & Innovation

Leadership

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