أخصائي تسويق

• develop and implement a corporate social media strategy for company covering each quarter before the starting based on approved marketing startegy
• Conduct regular market research & advertising trends.
• Planning and executing web, database marketing, email, social media, and display advertising campaigns.
• Designing, building, and maintaining social media content & presence.
• Implement social media programs that ensure appropriate messaging is executed online, to support corporate goals, incorporating Facebook, LinkedIn, Twitter, YouTube, Slide share, Google+, etc.
• Creating content to aid in the success of marketing campaigns & Generate, edit, publish and share daily content (original text, images, video or HTML) that builds connections and encourages community members to take action
• Ensure all aspects of the content adhere to the company brand and digital guidelines.
• Understand the goal, audience, and message of a campaign and create copy to suit.
• Monitor social media groups, trends, tools, and applications and recommend actions/next steps.
• Ability to monitor online activity across departments and geographical areas to ensure anyone using the company’s online tools is following established guidelines and best-practice rules
• Analysis the social media feedback and present to management in numeric and graphical format.
• Optimize paid advertising campaigns using SEO, PPC, CRO landing pages and other tools for each campaign.
• Measuring and reporting performance of digital marketing campaigns against goals (ROI and KPIs) & Report on the growth and analytics of campaigns.
• Source and produce engaging content to ensure the blog and social media channels are up to date, relevant and interesting.
• Work closely with colleagues across company and with HMG to develop and post content to social networking sites.
• Respond to social media inquiries about online activities in a timely manner.
• Act as Administrator of Ajaji website and manage content.
• Act as content creator and administrator for synchrony.
• Create videos as needed (reels).
• Act as photographer whenever needed.
• Participate in physical marketing campaigns in the branches or external as needed.
• Photo shooting for doctors as needed either new or old for any purposes and editing and ensure completion of photos in shared folder and database.
• Video shooting and events media coverage and documentation in coordination with all concerned departments and editing final product before handing over to concerned department.
• Perform other applicable task and duties assigned within the realm of his/her knowledge, skills and abilities.

Requirements

Educational : Bachelor’s degree in Marketing , Communications or Journalism or related field

Two (2) years’ relevant experience