Summary
Dr. Abdulaziz Al Ajaji Dental Clinics is seeking a Marketing Specialist to plan and execute digital and physical marketing campaigns. The role includes managing social media and website content, creating and editing written, photographic and video content, and responding to social media inquiries. Responsibilities also include monitoring campaign performance and reporting analytics, ROI and KPIs to management. Applicants should have a bachelor’s degree in Marketing, Communications, Journalism or a related field, and two years of relevant experience.
The posting
As published on alajajidental.com. Pulled from the employer's site and shown as they wrote it.
- develop and implement a corporate social media strategy for company covering each quarter before the starting based on approved marketing startegy
- Conduct regular market research & advertising trends.
- Planning and executing web, database marketing, email, social media, and display advertising campaigns.
- Designing, building, and maintaining social media content & presence.
- Implement social media programs that ensure appropriate messaging is executed online, to support corporate goals, incorporating Facebook, LinkedIn, Twitter, YouTube, Slide share, Google+, etc.
- Creating content to aid in the success of marketing campaigns & Generate, edit, publish and share daily content (original text, images, video or HTML) that builds connections and encourages community members to take action
- Ensure all aspects of the content adhere to the company brand and digital guidelines.
- Understand the goal, audience, and message of a campaign and create copy to suit.
- Monitor social media groups, trends, tools, and applications and recommend actions/next steps.
- Ability to monitor online activity across departments and geographical areas to ensure anyone using the company’s online tools is following established guidelines and best-practice rules
- Analysis the social media feedback and present to management in numeric and graphical format.
- Optimize paid advertising campaigns using SEO, PPC, CRO landing pages and other tools for each campaign.
- Measuring and reporting performance of digital marketing campaigns against goals (ROI and KPIs) & Report on the growth and analytics of campaigns.
- Source and produce engaging content to ensure the blog and social media channels are up to date, relevant and interesting.
- Work closely with colleagues across company and with HMG to develop and post content to social networking sites.
- Respond to social media inquiries about online activities in a timely manner.
- Act as Administrator of Ajaji website and manage content.
- Act as content creator and administrator for synchrony.
- Create videos as needed (reels).
- Act as photographer whenever needed.
- Participate in physical marketing campaigns in the branches or external as needed.
- Photo shooting for doctors as needed either new or old for any purposes and editing and ensure completion of photos in shared folder and database.
- Video shooting and events media coverage and documentation in coordination with all concerned departments and editing final product before handing over to concerned department.
- Perform other applicable task and duties assigned within the realm of his/her knowledge, skills and abilities.
Requirements
Educational : Bachelor’s degree in Marketing , Communications or Journalism or related field
Two (2) years’ relevant experience