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Company Vision

To be the market-leading cycling retailer, educator & experience provider in the GCC.

Company Mission

To grow the participation in Cycling and Triathlon to improve wellbeing and happiness.

Company Values

Excellence | Passion | Integrity | Innovation | Commitment

Role Purpose

Wolfi’s is building a talent pool of enthusiastic and customer-focused Sales Specialists. As an Apparel Sales Specialist at Wolfi’s, you represent the brand by delivering expert product knowledge and exceptional customer service. You create engaging in-store experiences by understanding customer needs, guiding product selection, and providing after-sales support to every rider.

Responsibilities

Customer Experience & Sales Delivery

• Deliver a world-class customer experience by providing tailored advice and expert guidance.

• Drive personal and store sales targets through deep product knowledge and consultative selling.

• Build long-term relationships with customers through trust, follow-up, and service excellence.

• Lead customers through the full sales process.

Product & Technical Knowledge

• Maintain strong expertise in the full product range of apparel and accessories.

• Stay informed about product updates, trends, and cycling innovations.

• Confidently handle technical customer inquiries and offer appropriate solutions or alternatives.

Visual Merchandising & Stock Management

• Ensure optimal presentation of merchandise and displays.

• Support restocking, tagging, and layout execution in line with brand guidelines.

• Conduct regular stock checks and proactively flag low inventory or customer requests.

Team & Culture Contribution

• Support team members, share knowledge, and maintain a positive working environment.

• Participate in product training, team rides, and store initiatives.

• Represent the Wolfi’s brand with professionalism and passion in all customer and team interactions.

Requirements

• 3–4 years of experience in retail or customer-facing roles, ideally in cycling, sports, or lifestyle retail.

• Deep passion for cycling and a genuine interest in the cycling community.

• Strong sales acumen and customer-centric mindset.

• Excellent communication, interpersonal, and problem-solving skills.

• Proficiency in English, Russian, and other languages is a plus.

Ideal Candidate

• A passionate cyclist or enthusiast who thrives on connecting people to the right gear.

• Energetic and goal-oriented with a love for delivering memorable customer experiences.

• A confident communicator with a high sense of accountability and attention to detail.

• Someone who values teamwork, thrives in a high-performance culture, and is ready to grow.