Summary
The Luxury Closet is hiring an Arabic Content Specialist in Dubai to shape the Arabic voice of its luxury brand. The role involves writing and localizing content for the website, app, CRM campaigns, push notifications, and paid advertising, as well as maintaining Arabic tone-of-voice guidelines. The specialist will collaborate with product, design, CRM, and performance marketing teams and test copy to improve engagement and conversion. Applicants must be UAE nationals, native Arabic speakers with Khaleeji cultural knowledge, proficient in written and spoken English, and have at least two years of relevant experience.
The posting
As published on theluxurycloset.com. Pulled from the employer's site and shown as they wrote it.
About Us
The Luxury Closet is a company born in Dubai, the heart of luxury in the Arabian Peninsula, where we are redefining the world of luxury. We seek to challenge the norms and build a sustainable company that is loved and admired, and inspires the modern-day luxury consumer.
Our aim is to unlock and curate the most valuable and exclusive closets from around the world.
What Do We Offer?
- A young, dynamic, and forward-thinking environment
- Fast-paced and very short decision times for changes
- A canvas for you to truly excel
- 99% uptime on sunshine
About the Role
We are seeking a highly creative and detail-oriented Arabic Content Specialist to own and elevate the Arabic voice of our brand. As a dedicated UAE National role, this position is crucial for ensuring our messaging resonates authentically and elegantly with our luxury clientele across the GCC.
In this role, you will be the guardian of our Arabic content, responsible for crafting compelling, high-converting copy across our website, app, CRM channels (Emails, Push Notifications), and paid advertising. If you have a passion for luxury fashion, a deep understanding of Khaleeji cultural nuances, and a flair for persuasive digital copywriting, we want you on our team.
Key Responsibilities
Onsite & App Content
Website & App Localization: Transcreate and write engaging Arabic copy for homepage banners, landing pages, and editorial features, ensuring a seamless and premium user experience.
Tone of Voice: Own and maintain the brand’s Arabic Tone of Voice guidelines, ensuring all onsite messaging sounds luxurious, modern, and culturally relevant.
UI/UX Copy: Collaborate with product and design teams to ensure clear, localized micro-copy (buttons, menus, checkout flows) that guides the user smoothly.
CRM (Email & Push Notifications)
Email Marketing: Write captivating subject lines and engaging body copy for weekly newsletters, promotional campaigns, and automated lifecycle emails to drive buyer and seller retention.
Push Notifications: Craft punchy, action-driven Arabic push and in-app notifications that increase open rates and drive immediate app engagement.
A/B Testing: Work with the CRM team to test different messaging angles, lengths, and CTAs to continuously improve conversion rates.
Performance Marketing & Ad Copy
Paid Social & Search Ads: Write high-converting Arabic ad copy for Meta, Snapchat, TikTok, and Google Search campaigns, tailored to specific audience segments (buyers vs. sellers).
Creative Collaboration: Work closely with the performance marketing and graphic design teams to ensure text and visuals complement each other perfectly.
Requirements
Emiratization Requirement: Must be a UAE National
Language Skills: Native Arabic speaker with a deep understanding of Khaleeji dialects and cultural nuances. Excellent proficiency in written and spoken English to collaborate with international teams.
Experience: 2+ years of experience in copywriting, content creation, or digital marketing localization, ideally within e-commerce, luxury, fashion, or retail.
Digital Savvy: A strong understanding of how copy performs across different digital channels (e.g., the difference between a catchy TikTok ad and a persuasive CRM email).
Attention to Detail: Impeccable Arabic grammar, spelling, and proofreading skills.
Agility: Ability to thrive in a fast-paced environment, managing multiple content requests and deadlines simultaneously.