Summary
KAYALI is a fragrance brand founded by Mona Kattan in 2018. The Assistant Manager, Influencer & Collaborations supports global PR and influencer strategies, campaigns, media relations, events, and influencer and VIP gifting. The role also tracks campaign performance, prepares reports, and coordinates with internal teams, regional markets, suppliers, and external partners. Applicants should have a relevant bachelor’s degree and 3–5 years of PR or influencer marketing experience, ideally in beauty or fragrance, and familiarity with tools such as Brandwatch, Tribe Dynamics, or Cision.
The posting
As published on kayali.com. Pulled from the employer's site and shown as they wrote it.
Who We Are
Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.
Our Mission
To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.
Summary
The PR & Influencer Relations Assistant Manager will support the development and execution of strategic PR and influencer marketing initiatives to enhance brand awareness, engagement, and growth for KAYALI on a global scale. This role requires a motivated and detail-oriented individual with a passion for beauty and fragrance, strong communication skills, and a collaborative mindset.
Requirements
Essential Duties and Responsibilities
· Assist in the development and implementation of global PR and influencer strategies aligned with KAYALI’s marketing calendar and brand objectives
· Contribute to achieving strong global Earned Media Value (EMV) across influencer and media channels
· Monitor market trends and competitor activity to support KAYALI’s presence and innovation in the beauty and fragrance industry
· Support the growth and maintenance of KAYALI’s influencer database, identifying new talent and nurturing relationships with content creators
· Help execute influencer campaigns and partnerships that drive awareness, engagement, and conversion
· Track and analyze influencer performance to inform campaign adjustments and improve ROI
· Assist in building and maintaining relationships with key media contacts in the beauty and lifestyle space
· Support the development of press materials including product information, press releases, and brand storytelling content
· Coordinate efforts to secure media coverage including features, interviews, and brand stories
· Help organize and execute PR and influencer events, both online and in person, to support launches and brand moments
· Collaborate with internal teams to ensure alignment and smooth execution of events and campaigns
· Use analytic tools to monitor and report on campaign performance
· Prepare campaign reports with insights and recommendations to inform future strategies
· Work with freelancers and external partners as needed, promoting a collaborative and creative working environment
· Collaborate with global teams to ensure consistent messaging and best practice sharing
· Support with influencer and VIP gifting
· Work closely with our product development team as well as suppliers to develop merchandise for our PR packages
· Assist with influencer outreach
· Support with inquiries and requests received through our inbox
Work closely with our regional market teams to support with influencer activations
Requirements
· Bachelor’s degree in Public Relations, Marketing, Communications, or a related field
· 3–5 years of experience in PR or influencer marketing, ideally within the beauty or fragrance industry
· Strong interpersonal and relationship-building skills
· Analytical mindset with experience in campaign tracking and reporting
· Passionate about the beauty and fragrance industry, with a good understanding of key trends and voices
· Experience with influencer marketing and PR tools (e.g., Brand Watch, Tribe Dynamics, Cision)
· Strong organizational skills with the ability to manage multiple projects at once
· Proficient in Microsoft Office, especially Excel and PowerPoint
· Creative and proactive approach to problem solving and ideation.
Benefits
· Premium Medical/Dental/Vision coverage
· Find your Magic Days
· Volunteer Day
· Birthday Leave
· Egg Freezing Benefits
· Employee discounts on all Kayali products
· Quarterly product gifting