Summary
Gulf University is seeking an Assistant Professor in Digital Marketing and Branding for its College of Communication & Media Technologies in Bahrain. The role includes teaching, curriculum development, research, committee participation, and community engagement. Applicants should have a relevant PhD, at least three years of university teaching experience, and at least two years of industry experience; experience with accreditation standards and media software is also requested. Fluency in Arabic and English is required.
The posting
As published on gulfuniversity.edu.bh. Pulled from the employer's site and shown as they wrote it.
If (Yes) then Please Provide the Following Information: Designations at which employees are required to be hired Required: PhD degree in digital Marketing/ Branding. • Membership in Marketing professional bodies is desirable. • A TOT Professional certificate from Adobe is desirable. • Expected Experience: • At least three years of teaching experience in different courses. • A minimum of two years of relevant industrial experience in the field of specialization. • Experience in developing course specifications as per the National Qualification Framework and international accreditation standards. Experience in utilizing different software relevant to the Media specialization. PhD in digital PR Required Qualifications: PhD degree in Digital Public Relations (Preference for dissertations focusing on digital/social media management for PR, influencer strategies, or data-driven PR. PR Content Creation). Desirable Credentials: Practical skills in PR media productions. Professional certification(s) in digital/social media tools or platforms (e.g., Meta Blueprint, Google Ads & Analytics, Hootsuite Platform Certification, or Adobe Creative Cloud (especially Photoshop, Premiere, Express). (TOT) certification from a recognized institution (e.g., Adobe Education Exchange, LinkedIn Learning, Coursera) is a plus. Expected Experience: -At least three (3) years of university-level teaching experience. -Minimum of two (2) years of hands-on industry experience in: - Media Production, especially for social media platforms. - Or Digital PR agency or in-house corporate communications (with demonstrable campaigns). - Experience in using practical skills in areas such: websites, apps and social media channels – adverts - posters, flyers, banners and programmes – billboards- visual branding in addition to using CRM/PRM platforms. - Having an experience in international accreditation standards. - Demonstrated proficiency in industry-relevant software and tools, including (Adobe Creative Suite, AI media production tools, Canva, CapCut…..etc). Additional Expectations: Ability to supervise senior projects/theses on digital PR. Willingness to engage in community-based PR projects and industry partnerships. Fluency in Arabic and English (written and spoken).
Role Overview
- If (Yes) then Please Provide the Following Information: Designations at which employees are required to be hired Required: PhD degree in digital Marketing/ Branding. • Membership in Marketing professional bodies is desirable. • A TOT Professional certificate from Adobe is desirable. • Expected Experience: • At least three years of teaching experience in different courses. • A minimum of two years of relevant industrial experience in the field of specialization. • Experience in developing course specifications as per the National Qualification Framework and international accreditation standards. Experience in utilizing different software relevant to the Media specialization. PhD in digital PR Required Qualifications: PhD degree in Digital Public Relations (Preference for dissertations focusing on digital/social media management for PR, influencer strategies, or data-driven PR. PR Content Creation). Desirable Credentials: Practical skills in PR media productions. Professional certification(s) in digital/social media tools or platforms (e.g., Meta Blueprint, Google Ads & Analytics, Hootsuite Platform Certification, or Adobe Creative Cloud (especially Photoshop, Premiere, Express). (TOT) certification from a recognized institution (e.g., Adobe Education Exchange, LinkedIn Learning, Coursera) is a plus. Expected Experience: -At least three (3) years of university-level teaching experience. -Minimum of two (2) years of hands-on industry experience in: - Media Production, especially for social media platforms. - Or Digital PR agency or in-house corporate communications (with demonstrable campaigns). - Experience in using practical skills in areas such: websites, apps and social media channels – adverts - posters, flyers, banners and programmes – billboards- visual branding in addition to using CRM/PRM platforms. - Having an experience in international accreditation standards. - Demonstrated proficiency in industry-relevant software and tools, including (Adobe Creative Suite, AI media production tools, Canva, CapCut…..etc). Additional Expectations: Ability to supervise senior projects/theses on digital PR. Willingness to engage in community-based PR projects and industry partnerships. Fluency in Arabic and English (written and spoken).
- Department: College of Communication & Media Technologies
- Start Date: 2026-02-18
- Employment Type: Full Time
- Work Mode: On Site
- Experience: 3+ Years
Expected Qualifications
- • PhD degree in Marketing/ Branding.
- • Membership of a professional body (DMI) is desirable.
- • A TOT Professional certificate from Adobe is desirable.
Expected Experience
- • A minimum of three years’ experience of teaching different courses in Marketing or Branding (in the specialization and other related courses).
- • A minimum of two years of relevant industrial experience in the field of specialization.
- • Experience in developing course specifications as per the National Qualification Framework and international accreditation standards.
- • Experience in utilizing different software relevant to the Media specialization.
Required Skills
- • Ability to create and maintain effective work relationships with staff. • Ability to develop teaching curriculum and manage quality enhancement in the higher education environment. • Excellent communication and interpersonal skills. • Solid research experience in the field of specialization. • Ability to teach both in Arabic and English language
Roles and Responsibilities
- • Teaching and learning: must be able to deliver classes for different levels of the program's specialization domains.
- • Contribute to different committees at college and university levels that support the achievement of the program mission.
- • Research engagement: must be engaged in different research and scholarly activities related to the specialization field.
- • Community engagement: contributes to different community engagement activities organized by the college and university.
Required Documents
- Application Form.
- Copies of academic qualifications.
- Current Curriculum Vitae.
- Cover letter.
- Three referees' contact information.