Summary
Choithrams is seeking an Assistant Trade Marketing Manager to plan and deliver brand objectives and below-the-line activities across retail outlets and trade accounts. The role focuses on sales and distribution targets, brand plans, activation, planogramming, merchandising, promotional coordination, and monthly performance reporting. Applicants should be graduates with 3–5 years of experience in the same role and experience preparing month-end brand reports. English and Hindi communication skills and proficiency in MS Office, PowerPoint, and Excel are required; Arabic is an advantage. The location is the United Arab Emirates.
The posting
As published on choithrams.com. Pulled from the employer's site and shown as they wrote it.
Job Description
1. JOB PURPOSE
Work with the assigned brands and reporting manager for planning, organizing, and implementing agreed brand
objectives, and BTL activities in Retail Outlets and Trade Accounts to meet established sales targets and brand
objectives.
2. MINIMUM QUALIFICATIONS/EDUCATION/EXPERIENCE/TRAINING/KNOWLEDGE
Graduate in any stream.
Good communication skills in English & Hindi. Knowledge of Arabic is an added advantage.
Experience in MS Office, PowerPoint, and Excel are mandatory.
3-5 years of experience in the same role.
Experience in preparation of month-end brand reports.
3. KEY DIMENSIONS AND RELATED JOB RESULTS
Sales and distribution Target achievement
Work closely with Unit managers to maximize sales, increase sales volume, and ensure stocks are
consistently available.
Proactively manage the development and delivery of Brand Plans into agreed retail outlets
Deliver best in class Brand Activation, Planograming, and Merchandising across retail outlets
Work with external parties (event agency, advertising agency, production house, etc.) for preparing
promotion materials or sponsorship.
Communicate promotional mechanics and objectives to the Unit Manager and Supply Chain sufficiently in
advance so that effective sales can be executed.
Submit the agreed template reviewing previous months' performance versus objectives and confirming
proactively the activities/plans for the coming months.
Reports of own and competitor visibility/ activities at the outlet level, with photos when feasible.
Present results and analysis at the monthly Review of Business Meeting.
Any other ad hoc projects assigned that could include the launching of a new brand, a brand extension, or
a focused drive on a specific existing brand.
Skills Description
- Strong analytical skills
- Excellent communication and presentation skills
- Ability to develop and implement marketing strategies
- Proficiency in market research and analysis
- Strong project management skills
- Familiarity with trade marketing techniques and tools
- Ability to collaborate effectively with cross-functional teams
- Proficiency in MS Office and marketing software applications
- Strong attention to detail
- Ability to multitask and prioritize tasks effectively