Summary
Nestlé is seeking a Brand Manager in Dubai to shape and activate consumer strategies for its cluster. The role covers consumer and shopper research, digital communications, brand performance analysis, budget tracking, product and packaging launches, annual plans, and promotional activities. The manager will coordinate with agencies and cross-functional teams and assess market execution with the Commercial Development team. Applicants should have 4–5 years of marketing experience, including at least 4 years in marketing, digital marketing experience, strong analytical and project management abilities, and strong English; Arabic is a plus.
The posting
As published on nestle.com. Pulled from the employer's site and shown as they wrote it.
Brand Manager
POSITION SNAPSHOT
Location: Dubai
Company: Nestlé
POSITION SUMMARY
Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.
At Nestlé, we believe in the power of food to enhance quality of life for everyone. Guided by this purpose, we constantly aim to push the boundaries of what's possible with food, beverages, and nutritional health solutions.
We are looking for an experienced and passionate Brand Manager to shape and activate outstanding Consumer strategies for the Cluster, with best-in-class localized Consumer Engagement, translating brand visions into local context, leading on the activation of MENA strategy & building plans for the respective cluster for superior brand engagement initiatives (Content, specific I&R deployment, activations) with flawless execution, rooted in consumer and shopper centricity.
A DAY IN THE LIFE …
- Develop in-depth consumer and shopper knowledge through immersions; in-home visits, shopper observations, focus groups to facilitate decision-making by providing ongoing data and insights.
- Bring strong digital knowhow to the communication development and media planning process by staying up to date with trends and relevant emerging platforms.
- Partner with media and communication agencies and work with our eBusiness teams to expand our brand presence and develop compelling content for digital marketing.
- Monitor and analyze brand performance and brand health, identifying gaps, support needed and providing recommendations for improvement.
- Support in PFME planning and tracking based on pre-defined budgets, with recommendations to optimize/revise to be submitted to the Marketing Manager/Senior Brand Manager.
- Drive I/R deployment for both multi-cluster and cluster specific projects in alignment with the I2L governance and working on the launch plans in collaboration with other teams.
- Own the packaging development process for cluster dedicated SKUs, following the packaging guidelines and coordinate the process within D2D.
- Collaborate with our Marketing Manager and/or the Senior Brand Manager to develop captivating annual ICP plans in line with brand and category strategy.
- Plan and execute promotional activities in line with the overall strategy, coordinating with relevant stakeholders for flawless execution.
- Conduct market visits along with the Commercial Development team to assess competitive landscape, promotional execution, brand activation implementation & identify emerging opportunities and trends.
- Actively participate in the monthly review with regional team and clusters for inspiration, learnings, and action plans.
What will make you successful…
- 4-5 years of experience in marketing, which may include some years in other functions, ideally in CDT/Sales at Nestlé or equivalent FMCG with at least 4 years in Marketing.
- Solid experience in digital marketing.
- Strong strategic mindset.
- Strong learning agility and project management experience with cross functional teams.
- Strong communication skills in English (Arabic is a plus).
- Strong analytical & conceptual ability.