Summary
Apparel Group is hiring a Brand Marketing Executive in Dubai to develop and implement marketing strategies for assigned brands. The role supports online and offline campaigns, agency coordination, events, retail and e-commerce marketing, CRM, content planning, and influencer partnerships. It also involves market and competitor research, reporting, budget management, and coordination with internal and external stakeholders. Applicants should have a bachelor’s degree in marketing or business administration, or equivalent experience, and 3 years of relevant experience; fashion or retail experience is preferred.
The posting
As published on apparelgroup.com. Pulled from the employer's site and shown as they wrote it.
- The position is responsible to develop and implement the long and short-term marketing strategies of the brands assigned.
- Responsible for brand management, budget management, business development and people management.
Key Responsibilities
- Assist in the development and execution of marketing campaigns, both online and offline.
- Coordinate with agencies to ensure campaign materials are delivered on time.
- Monitor campaign updates and provide regular updates to all stakeholders.
- Collaborate with agencies to create and update the calendar based on launch dates.
- Work on reports, marketing presentations, calendars and content plans.
- Assist in the planning and execution of marketing events, from concept to execution.
- Coordinate marketing projects’ logistics, setup, promotional materials, attendees, and suppliers.
- Share region assets and launch plans, with all stakeholders. Own the CRM process and approach.
- Work with other internal/external resources on retail campaigns (In-Mall & in-Store).
- Assist in e-com marketing plans, PR and digital activities in coordination with the digital team.
- Conduct basic research, analyze market conditions and competitor data to support marketing strategy.
- Ad hoc projects as requested by the marketing team.
- Identify and work with social media influencers/bloggers in line with the social strategy/social media resource.
- Cultivate and maintain strategic partnerships with key influencers, artists, and industry stakeholders to enhance brand visibility and credibility.
- Oversee the creation of engaging content across various platforms (social media, email, and digital advertising).
- Role involves travel to external venues. May also involve travel to other countries.
- Supporting the traffic-driving activities and initiatives of the retail stores.
Qualifications
- Bachelor’s degree in marketing, business administration or equivalent experience.
- 3 years of experience in marketing or related roles – fashion/retail experience preferred.
- Strong organizational skills and the ability to manage multiple projects simultaneously. Creative thinker with a keen eye for detail.
- Ability to work both independently and collaboratively in a fast-paced environment.