Summary
Flow is a real estate, technology, and operations company building residential and mixed-use communities. The Brand Marketing Manager will execute the KSA social and content plan, create platform-native content, manage creator partnerships, and support photoshoots, events, and marketing collateral. The role also tracks performance and manages timelines and light budgets. Candidates should have 5–8 years of hands-on social, content, or influencer marketing experience and strong Arabic and English communication skills; the role is based in Riyadh.
The posting
As published on flowlife.com. Pulled from the employer's site and shown as they wrote it.
About the Company
At Flow, we’re reimagining what it means to live, work, and connect. More than just a real estate company, Flow is a brand, a technology platform, and an operations ecosystem spanning condominiums, hotels, multifamily residences, and office spaces. We’re building a new kind of living experience: one that’s flexible, connected, and designed to create genuine community and real value for the people who call Flow home.
Our mission is oneness: prioritizing our residents and their experiences, and fostering connection with ourselves, their neighbors, and the natural world. By putting people at the center of everything we do, we’re creating vibrant, human-centered communities where life, work, creativity, and play all come together in one place.
About the Role
We're building our MENA marketing team and looking for a mobile-first, content-first, influencer-first Brand Marketing Manager to bring our brand to life across social platforms. This is a hands-on execution role of the regional strategy that's owned by MENA marketing leadership. You'll be on the ground turning that strategy into scroll-stopping content, creator partnerships, and day-to-day social presence.
Key Responsibilities
- Execute the KSA social and content plan, translating strategy into platform-native content across Instagram, TikTok, YouTube, and LinkedIn.
- Shoot social-first content short-form video, reels, stories, behind-the-scenes - on location and at events.
- Work closely with the social media team on content calendars, scheduling, and platform strategy.
- Plan and execute photoshoots - vendor coordination, shot lists, on-site production.
- Recruit, vet, and manage influencer partnerships: identify talent, negotiate deliverables, review output, nurture ongoing relationships.
- Work with the Events team to turn influencer events into content - capture and distribute.
- Support in building the collateral operation: brand toolkit, templates, sales materials, presentation decks, signage.
- Support partnership development with the B2B team - co-branded content, partner marketing, joint activations.
- Translate large scale marketing campaigns into content opportunities
- Track performance, report on what's working, and feed learnings back to leadership.
- Manage timelines and light budgets for the activities you own.
What We’re Looking for
- 5–8 years hands-on experience in social media, content, or influencer marketing — ideally for a consumer brand in MENA.
- A portfolio or reel of content you personally created (not just managed) vertical video especially.
- Fluency in the MENA social landscape — how TikTok, Instagram, Snapchat, and YouTube behave differently here.
- Strong instinct for trends and a bias for action.
- Excellent written and verbal communication in Arabic and English.
- Existing relationships with regional creators, agencies, or production talent.
- Experience with paid social, analytics tools, or social listening.
- Practical creator skills: shooting and editing on CapCut, Premiere, or similar. Good eye for pacing, framing, and sound.
Additional Nice To have
Why Join Flow?
Headquartered in the United States, Flow was established in 2021 with a $350 million investment from Andreessen Horowitz (a16z), the largest individual investment in the venture capital firm's history.
Since entering the MENA region in 2024 via the acquisition of close to one thousand units in Saudi Arabia, the company has become one of the largest owners and operators of residential real estate in the Kingdom.
Joining the company now would mean stepping into a pivotal role at a transformational time. You’ll work alongside a high-caliber team to launch flagship communities, deliver iconic resident experiences, and redefine what it means to call the region home.