Summary
SADAFCO is hiring a Business Development Officer, OOH, for its street-channel Food Service business in Abha. The role involves acquiring and retaining customers such as cafes, restaurants, juice shops, cafeterias, and catering companies, meeting sales targets, and managing customer relationships. Duties also include tracking sales activity using CRM or reporting sheets, sharing market feedback, coordinating with logistics and marketing teams, and advising clients on products and food safety handling. Applicants need a diploma or bachelor's degree in a relevant field and at least 4 years of field sales experience; Arabic fluency is essential, and English is an advantage.
The posting
As published on sadafco.com. Pulled from the employer's site and shown as they wrote it.
Job Description
Purpose of the job
The Business Development Officer is responsible for acquiring new customers and retaining existing clients in the Street Channel of the Food Service sector, including cafeterias, cafes, juice shops, restaurants, and catering companies. This is a field-based role that requires strong sales skills, market knowledge, and the ability to manage customer relationships effectively.
Key Accountabilities
Sales Execution:
- Actively identify, approach, and onboard new customers within the street channel segment.
- Ensure achievement of monthly, quarterly, and annual sales targets.
- Maintain regular visits to existing customers to strengthen relationships and increase sales volume.
Customer Acquisition & Retention:
- Build a robust pipeline of prospective clients in the F&B segment.
- Develop and implement customer-specific strategies to ensure long-term engagement and satisfaction.
- Resolve issues quickly and professionally to maintain high retention rates.
Reporting & Analysis:
- Monitor sales performance and report daily/weekly activity to the Food Service Sales Manager.
- Provide market feedback regarding competitor activities, pricing, and product acceptance.
- Use CRM tools or reporting sheets to track customer interactions and sales funnel progression.
Team Collaboration:
- Coordinate with logistics and delivery teams to ensure product availability and timely order fulfillment.
- Work closely with the marketing and trade marketing teams for promotion execution.
Product Knowledge & Training:
- Maintain deep knowledge of SADAFCO product lines and pricing structures.
- Educate new clients on product use, shelf-life, and food safety handling when required.
Skills
Job Requirements
- Education level: Diploma or Bachelor's Degree in Business Administration, Sales, Marketing, or a related field.
- Experience: Minimum 4 years of field sales experience, preferably in the foodservice, FMCG, or HORECA industry.
- Languages: Fluency in Arabic is essential; English is a strong advantage.
Job Competencies
- Strong negotiation and persuasion skills
- Excellent interpersonal and communication skills
- Strong organizational and route planning skills
- CRM and MS Office proficiency
- Deep understanding of Saudi street-level F&B customer base