Client Solutions Manager, Retail and Ecommerce — Türkiye & South Asia

The Client Solutions Manager (CSM) - Retail & Ecommerce is an expert in TikTok's performance & branding advertisement products for key clients in the industries such as marketplaces, fashion, electronics, furniture, beauty, price comparison sites and quick commerce apps.

The CSM acts as a strategic partner to advertisers, supporting them across the full funnel, from awareness to conversion, while ensuring scalable campaign execution, robust measurement frameworks, and actionable insights that drive sales and long-term growth.

You will collaborate with Client Partners to design end-to-end strategies, manage campaign operations, and optimize performance across web and app channels. A strong understanding of web ,app tracking, campaign optimizations, A/B testing, and measurement setup, is critical for success in this role.

Responsibilities:

• Manage and grow post-sale client relationships with Retail & Ecommerce vertical advertisers
• Support and work closely with the Client Partners on pre-sale research and pitch with a greater focus on relevant product solutions and advertising strategy
• Create and optimize client ad strategies by using a wide range of TikTok for Business product solutions, including organic solutions, branding, brandformance , performance and consideration products
• Increase adoption and engagement of TikTok’s auction platform and auction-based tools, providing ongoing technical support and real time analysis
• Analyze campaign performance data to offer clients data-driven business insights and, at the same time, use those insights to improve our advertising offerings.
• Conduct regular and strategic business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with various internal teams
• Keep an accurate record of pending and active campaign plans and maintaining campaign schedules and availability of ad inventory
• Act as product champion to drive revenue and adoption in key product and business growth areas, build team level expertise, and actively promote cross-regional/functional exchange and collaboration
• Work closely with product and engineering teams to help them troubleshoot client issues during a campaign, provide market feedback, and support TikTok for Business product development
• Work closely with creative teams to provide Retail & Ecommerce clients with creative solutions support including creative insights and creative strategies
• Work closely with measurement partners and advertisers to develop a solid understanding of how advertisers measure success and help them understand the true value of TikTok
• Build trusting relationships and robust communication with external client & agency teams to ensure sustained growth of accounts
• Cooperate with the ad policy team to ensure the clients and team are kept up to date on any policy changes and get all support needed
• Take responsibility for campaign setup checks, performance monitoring and optimization suggestions for every client in the book of business
• Drive and facilitate the adoption of Pixels, MMPs, TikTok Shop where applicable
• Put together narratives, workshops and business reviews etc. to educate and upskill clients in charting the way forward
• Share client/market/vertical learnings and knowledge across Client Solutions Teams, and beyond where pertinent, through case studies or other ad hoc sharings
• Cooperate with the Ad Operation team to ensure a smooth and successful campaign execution, and ensure ad specifications and rates are accurate.
• Cooperate with the Organic team to help clients enhance organic presence to complement paid activities
• Gather, analyse and present data alongside insights and actionable next steps as part of post campaign reporting or account audits
• Proritize tasks by urgency level and impact in alignment with Client Partners

Minimum Qualification:

• Proven experience in performance-based campaign management in in-house marketing, digital agencies, platforms or media side
• Hands-on campaign management (Google Ads, Meta Ads or Tiktok Ads etc.) experience is a must
• Practical and sophisticated hands-on experience in optimization, tracking, attribution, measurement and using major app tracking tools like MMPs such as Adjust, Appsflyer, etc and web tracking tools such as Google Analytics, Omniture, etc
• Knowledge of app/web tracking (MMP, GA etc.) experience is a must .
• Deep understanding of user acquisition & performance marketing with a passion for social media, content platforms and Retail & Ecommerce industries
• Proactive attitude and consultative sales skills with excellent project management, organizational, and analytical skills
• Self-starter, fast learner with a start-up spirit
• Proficient in English and Turkish (will be working with Turkish speaking clients)
• Ability to travel domestically and internationally as needed

Preferred qualifications:

• Experience diagnosing and solving technical problems with product and engineering teams is a big plus
• Sales oriented mindset with strong account management skills and experience
• Good technical understanding of digital marketing technologies, integrations and infrastructure, ability to effectively translate technical language to non-technical stakeholders
• Hands-on experience with App, CPAS, Shopping Ads, and broader e-commerce marketing.
• Proven ability to manage revenue-bearing responsibilities, targets, and strategic program development to drive education and product adoption.