Summary
LVMH is seeking a Communications Director for Louis Vuitton Middle East, based in Dubai. The role leads regional communications, public relations, media, influencer and cultural strategies, while protecting the brand’s image and supporting commercial objectives. Responsibilities include directing agencies and budgets, overseeing events and VIP experiences, and leading the regional communications team. Applicants should have 10+ years of progressive PR and communications experience, preferably in luxury fashion, retail or major luxury houses; English fluency is mandatory, and Arabic is an asset.
The posting
As published on lvmh.com. Pulled from the employer's site and shown as they wrote it.
As the Communications Director for Louis Vuitton Middle East, you will act as the strategic custodian of the brand’s image and reputation across the region. Reporting directly to the Middle East Managing Director and sitting as an active member of the regional Executive Committee (CODIR), you will lead a comprehensive communications, PR, and influence strategy that amplifies brand desirability, strengthens local cultural connections, and directly supports the Maison's commercial ambitions in this key market
Strategy & Brand Vision
- Develop and execute a comprehensive regional communications, PR, and media strategy that aligns with global brand guidelines while maintaining hyper-relevance across the Middle East
- Elevate brand desirability, protect brand equity, and maximize regional Share of Voice across traditional, digital, and emerging media channels
Media Relations & Editorial Leadership
- Cultivate and leverage high-level relationships with regional tier-one media editors, publishers, and key opinion leaders
- Drive high-impact product, institutional, and retail opening campaigns
Influencer, VIP, & Cultural Strategy
- Spearhead regional talent, VIP, and influencer alignments in coordination with global celebrity relations teams
- Monitor regional cultural trends and local nuances to engage high-net-worth individuals (HNWIs) and local clientele effectively
Events & Experiential Marketing
- Oversee the strategic planning and execution of large-scale brand events, pop-ups, exhibitions, and VIP client experiences across the region
- Ensure absolute image consistency across all public-facing physical and digital brand touchpoints
Agency & Budget Management
- Direct external PR and communications agencies operating across key Middle East markets, tracking KPIs and reporting metrics
- Manage the regional communications and PR budget efficiently in alignment with global and regional financial targets
Team Leadership & Cross-Functional Collaboration
- Lead, mentor, and develop the regional communications team
- Partner closely with Retail, Client Development, Merchandising, and Digital teams to support commercial objectives and brand initiatives
Experience: 10+ years of progressive PR and communications experience, with a proven track record within luxury fashion, retail, or major luxury houses Market Knowledge: Deep understanding of the Middle Eastern luxury landscape, media and influencers ecosystems, and consumer behavior. Skills: Exceptional written and verbal communication skills Strong project management capabilities with the ability to manage high-pressure, multi-market projects Deep digital and social media fluency Languages: Fluency in English is mandatory; proficiency in Arabic is a strong asset Travel: Flexibility for regular regional and international travel.