Summary
Majid Al Futtaim is hiring a Community Associate Manager in Riyadh for community and brand activities connected with lululemon. The role builds relationships with studios, ambassadors, athletes, store teams and local community figures, and plans events, photoshoots and other initiatives. Responsibilities include coordinating product seeding, managing community requests and activity calendars, overseeing budgets and brand standards, and reporting on initiative impact. Applicants should have a diploma in business, marketing or a related subject; a bachelor’s degree is an asset. At least five years of marketing or event management experience is required, and fitness industry experience is preferred.
The posting
As published on majidalfuttaim.com. Pulled from the employer's site and shown as they wrote it.
JOB TITLE
Community Associate Manager | MAF LifeStyle | Marketing & Communications
ROLE SUMMARY
The Community Associate Manager is responsible for creating brand awareness and building brand loyalty through community activations. The role focuses on building relations with local relevance and creating meaningful long-term relationships with studios and brand ambassadors to reach new guests & diversify lululemon’s community.
ROLE PROFILE
- Build and maintain strong relationships with shopping centers, city studios, ambassadors, and local athletes to strengthen brand presence.
- Plan and execute community initiatives, events, and photoshoots that drive engagement and differentiate the brand from competitors.
- Coordinate with store teams and ambassadors for product seeding, ensuring proper brand representation and high-quality image material for digital use.
- Act as a brand guardian by managing community requests and maintaining an updated calendar of all community activities by tier.
- Oversee community initiatives and store opening activities, ensuring budget compliance and adherence to brand standards.
- Monitor, report, and evaluate the impact of community and marketing initiatives while supporting the Dare Today, Change Tomorrow sustainability strategy.
- Build and maintain strong relationships with store ambassadors, store teams, influencers, and key community figures.
- Engage and collaborate with local athletic communities and affiliated studios to strengthen brand presence and community connection.
REQUIREMENTS
- Diploma in business, Marketing or related subject. Bachelor’s degree would be an asset
- Minimum of 5 years’ experience in marketing or event management.
- Background in the fitness industry is highly preferred
- Strong understanding of community engagement and brand activation within the fitness or lifestyle sector.