Content Strategist

*THIS IS A FREELANCE POSITION*

*NO VISA PROVIDED*

Shape the Story Behind the Region’s Boldest Experiences

About Us

Founded in 2003, we’ve built a legacy of unforgettable experiences across the Middle East. From cultural festivals to flagship public events, our work blends logistical excellence with creative ambition to shape moments that matter.

We are LINKVIVA — creators of experiences that live beyond the day.

Our Energy (Values) – The 5Ps

👫 People – We rise by lifting others.

🌈 Positivity – We see the light, even in chaos.

🎯 Perfection – Not flawless. But fearless in chasing better.

🧭 Pioneering – We break molds, not rules.

❤️ Passion – We lead with fire in the belly.

About the Role

We are looking for a highly creative and culturally aware Content Strategist to elevate LINKVIVA’s content across our corporate brand, client projects and event campaigns. The role will turn marketing objectives, audience insights and trends into strong campaign concepts, content ideas and platform-specific storytelling.

Key Responsibilities

• Develop content strategies, campaign narratives, creative territories and content pillars aligned with each project’s objectives and audience.

• Generate original concepts for campaigns, event launches, social content, brand moments, ticketing and live-event coverage.

• Turn one central idea into platform-native content across Instagram, TikTok, LinkedIn, YouTube, web, email, paid media and other relevant channels.

• Track cultural conversations, platform updates, creators and emerging trends, then translate relevant opportunities into timely ideas for our brands.

• Lead the end-to-end content creation process, directing copy, design and video teams from initial concept and creative briefing through production, review and final delivery.

• Set the creative direction for all content and ensure copy, design and video work come together under one clear campaign idea.

• Review content calendars, scripts, copy and creative work to ensure they are distinctive, on-brand and connected to the wider strategy.

• Contribute creative thinking and campaign ideas to marketing plans, client proposals and pitches.

• Use content and campaign performance to identify learnings, test new hooks and formats, and continuously improve the work.

Experience & Skills

• 5+ years’ experience in content strategy, creative strategy, social strategy or integrated marketing, preferably within an agency, events, entertainment, tourism or lifestyle environment.

• A strong portfolio showing campaign concepts, social-first thinking and cross-platform storytelling.

• Excellent knowledge of digital platforms, audience behaviour, internet culture and emerging content formats.

• Strong conceptual thinking, storytelling, creative writing, briefing and presentation skills.

• Ability to guide multidisciplinary creative teams and manage multiple fast-moving projects.

• Strong English communication; Arabic is an advantage. Experience using AI tools for research and ideation is preferred.

What Success Looks Like

• Stronger, more original campaign concepts and content across LINKVIVA and client projects.

• More proactive, relevant use of trends and platform-native formats.

• Clearer creative leadership and stronger alignment between strategy, copy, design and video.

• Improved content engagement and performance through creative testing and optimisation.

Role focus: This role owns the thinking, concepts and creative direction behind the content. Social publishing, community management and day-to-day channel operations remain with the Social Media team.