Summary
Independent Food Company, a UAE-based hospitality group, is seeking a Creative Brand Manager for Somewhere in Dubai. The role owns the brand’s visual identity, tone and creative direction, and leads art direction and campaign delivery across content, menus, packaging and other touchpoints. Applicants should have a creative or design background, a degree in graphic design, visual communication or a related field, a strong portfolio, and experience with Adobe Creative Suite and Figma. Fluency in Arabic and English is required.
The posting
As published on indpt.com. Pulled from the employer's site and shown as they wrote it.
Driven by a passion for creating unique home-grown food concepts, Independent Food Company is a UAE-based hospitality group behind the region’s most beloved brands - SALT, Parker’s, Somewhere, Public, Kumo, and Shalwa. Each concept is a testament to our commitment to innovative experiences, community connection, and high standards of service.
We are seeking to appoint a Brand Manager for Somewhere, this is a brand with a distinct point of view, a visual world, and a community that recognizes it on sight. The job-holder will own that world and make sure every touchpoint, from the plate to the feed, looks and feels unmistakably Somewhere.
This is a design-led role. We want a brand thinker who comes from a creative or design background, this role will set the visual and creative direction, who leads campaign roll-out and execution, so strategy and craft stay joined up.
Key Responsibilities:
- The brand's visual identity, tone, and creative direction across every channel and space
- Art direction for campaigns, content, menus, packaging, signage, and in-venue collateral
- Brand guidelines, and the discipline to protect them as the concept grows
- Concept and brand development, turning positioning into a look, feel, and language people connect with
- Creative briefs for designers, photographers, agencies, and content teams, plus review and sign-off on the output
- Partner with marketing, content, and operations to take initiatives from concept to launch.
Qualifications, Experience, and Skills:
- A degree in graphic design, visual communication, or a related creative field
- A strong portfolio that shows range and a clear point of view
- Solid command of the Adobe suite (Photoshop, Illustrator, InDesign) and comfort with Figma
- Experience designing for brands, ideally in F&B, hospitality, retail, or lifestyle
- An eye for detail and the discipline to hold a brand together across many touchpoints
- Fluent in Arabic and English