Digital Marketing Executive

Company

Thumbay Labs

About the role

The Digital Marketing Executive is responsible for converting inbound and outbound leads into confirmed
customers for Thumbay Lab's services, including laboratory tests, health packages, corporate wellness
programs, and home collection services. The role involves communicating with prospective customers,
following up on inquiries, and ensuring a smooth customer experience throughout the conversion process.

Responsibilities

Lead Generation & Conversion
 Manage and optimize digital lead generation campaigns across Google, Meta, LinkedIn, TikTok, and
other relevant channels.
 Convert inbound leads into appointments, health package purchases, corporate inquiries, and longterm
customer relationships.
 Respond promptly to inquiries received through website forms, WhatsApp, social media, email
campaigns, and call requests.
 Coordinate with call center and customer support teams to ensure timely follow-up and lead closure.
 Track conversion funnel performance and reduce lead drop-offs.
CRM & Lead Management
 Maintain accurate lead records in CRM systems.
 Segment leads based on demographics, health packages, corporate clients, and referral sources.
 Develop automated lead nurturing workflows through email, WhatsApp, and SMS campaigns.
 Generate daily, weekly, and monthly lead conversion reports.
Revenue & Business Growth
 Support achievement of monthly patient acquisition targets.
 Collaborate with business development teams for corporate tie-ups and wellness campaigns.
 Identify new digital opportunities to increase laboratory bookings and preventive health package sales.
 Assist in website updates and landing page optimization.
 Support online reputation management and patient review responses.
 Coordinate with designers and content creators for campaign materials.
 Participate in healthcare events, wellness drives, and promotional campaigns.
 Benchmark competitor digital activities within the UAE healthcare market.  Maintain compliance with CAP accreditation communication standards and patient confidentiality policies.

What we're looking for

 Good communication skills  Lead conversion and follow-up skills  Social media and digital marketing skills  Basic knowledge of Google Ads and Meta Ads  CRM and customer handling skills  Good reporting and analytical skills  Ability to work under pressure and meet targets  Teamwork and coordination skills  Problem-solving skills

Skills required

• Communication
• Interpersonal Communication
• Stakeholder Communication
• Customer Communication
• Cross-Functional Communication
• Cross-Departmental Coordination
• Client Coordination
• Schedule Coordination
• Customer Service
• Customer Interaction

Qualification

Any

Experience

2-3

Languages

• English