Summary
IFZA (International Free Zone Authority) is hiring a Digital Marketing Manager in Dubai to drive customer acquisition, engagement, and revenue growth across international markets. The role manages paid and organic campaigns, conversion optimization and testing, tracking infrastructure, analytics, and performance reporting, while working with cross-functional teams. Applicants should have at least six years of international performance marketing experience, advanced Google Tag Manager and GA4 skills, relevant Google, Meta, and LinkedIn certifications, and fluency in English. Benefits include 24 days of annual leave, an annual flight home, life and medical insurance, and a bonus scheme in relevant departments.
The posting
As published on ifza.com. Pulled from the employer's site and shown as they wrote it.
As a Digital Marketing Manager, you will be responsible for driving customer acquisition, engagement, and revenue growth across international markets through data-driven digital marketing strategies. This role combines hands-on campaign management, conversion rate optimization, advanced tracking and analytics, and cross-functional collaboration to maximize marketing performance. The ideal candidate will leverage expertise in paid and organic channels, marketing technology, and analytics platforms to deliver measurable business outcomes while continuously optimizing the customer journey
Key
Responsibilities
1. Campaign
Execution & Optimization
- Launch, manage, and optimize paid campaigns across Google, Meta, LinkedIn,
TikTok
- Apply structured testing, refine targeting, and adjust bidding
strategies to improve efficiency and scale results.
- Implement acquisition and retention tactics that drive measurable
performance.
2. Conversion Optimization & Testing
- Analyze conversion paths to identify friction points and opportunities for
improvement.
- Execute A/B and multivariate tests across ads, audiences, and landing pages.
- Maintain a clear CRO roadmap with regular performance updates.
3. Tracking Infrastructure & Data Management
- Manage GTM for tagging, tracking, remarketing, and conversion events across
all channels.
- Ensure data accuracy, proper attribution, and seamless integration with CRM
and offline conversion tracking systems.
- Maintain clean data structures to support reliable analysis and forecasting.
4. Insights Development & Reporting
- Build reporting dashboards that highlight key performance indicators across
paid and organic channels.
- Translate data into insights that guide optimization decisions and strategic
recommendations.
- Monitor trends, diagnose performance shifts, and provide proactive insights
to stakeholders.
5. Cross-Functional Alignment
- Collaborate with internal teams to ensure consistent messaging, accurate data
flow, and smooth campaign execution.
- Present findings, learnings, and next steps to leadership and
cross-functional partners in a clear and actionable format.
Requirements
- Experience: Minimum 6 years in
performance marketing in international markets.
- Technical Expertise:
- Advanced in Google Tag Manager
(GTM) and Google Analytics (GA4).
- Skilled at campaign optimization
for performance marketing and conversion rate optimization.
- Successfully passed the exams for
Google search ads, Google measurement, Meta and LinkedIn certifications
- Familiarity with offline
conversion tracking and CRM integration.
- Core Competencies:
- Strong digital marketing skills for both organic and paid channels.
- Highly organized with exceptional attention to detail.
- Commercial mindset with hands-on campaign execution capability.
- Strong problem-solving abilities and collaboration skills.
- Excellent communication skills must be fluent in English.
- Preferred Competencies:
- Experienced in managing CRM &
email marketing campaigns.
- Great understanding of AI’s impact
on digital marketing.
Benefits
- 24 annual leave days
- Annual flight home
- Life insurance plan
- Medical insurance plan (with the option to upgrade at your own cost)
- Bonus scheme (in relevant departments)
- Invitations to participate in various company functions, staff events, and department team building events
- Opportunities to learn, develop and grow with the organization