Summary
Frank Porter is hiring a Digital Marketing & Social Media Manager for its team in Dubai, in an on-site role. The manager will develop marketing strategies, grow the company’s social media presence, plan content, and coordinate campaigns and creative materials. The role also includes managing paid advertising, monitoring performance and leads, and reporting insights. Applicants should have at least 3 years of relevant experience and skills in content planning, analytics, paid advertising, and basic video production.
The posting
As published on frankporter.com. Pulled from the employer's site and shown as they wrote it.
Role Overview
As a Digital Marketing & Social Media Manager, you will play a pivotal role in shaping and executing impactful marketing strategies that drive brand awareness, engagement, and lead generation. As part of our team in Dubai, you'll work in an ONSITE environment, collaborating closely with cross-functional teams to amplify the company's brand presence and showcase our hospitality offerings across leading digital channels.
Responsibilities
- Develop and execute marketing strategies aligned with the company’s brand objectives and business goals.
- Manage and grow the company’s social media presence across Instagram, LinkedIn, Facebook, and other relevant platforms.
- Plan and maintain a comprehensive social media content calendar to ensure consistent, timely, and engaging content.
- Create, coordinate, and oversee high quality content, including reels, videos, photography, stories, and promotional campaigns.
- Collaborate with internal teams to showcase properties, guest experiences, company updates, and hospitality services.
- Manage paid advertising campaigns across Meta Ads, Google Ads, and other relevant digital platforms.
- Monitor campaign performance, social media engagement, website traffic, and lead generation, providing regular reports and actionable insights.
- Ensure consistent brand messaging, visual identity, and tone of voice across all marketing channels.
- Identify market trends and explore new opportunities to improve brand visibility and audience engagement.
Requirements
- Minimum 3 years of experience in marketing, digital marketing, or social media management roles.
- Strong skills in content planning, copywriting, storytelling, and creative campaign development.
- Experience with social media analytics, paid advertising, and performance reporting.
- Proficiency in tools such as Canva, Meta Business Suite, Google Analytics, and content scheduling platforms.
- Basic video editing and content production skills.
- Excellent communication, organizational, and project management abilities.