Summary
GMG is hiring an eCRM Executive in Dubai to support CRM strategy and deliver campaigns across customer lifecycle touchpoints. The role includes building, quality-checking and deploying email, push, in-app and WhatsApp campaigns, coordinating campaign calendars and creative briefs, and supporting automated journeys and A/B testing. The executive will monitor CRM revenue and performance, prepare weekly and monthly KPI reports, and use results to recommend improvements. Experience with CRM platforms such as MoEngage, Braze or Salesforce Marketing Cloud, and an understanding of lifecycle marketing and campaign execution, are required.
The posting
As published on gmg.com. Pulled from the employer's site and shown as they wrote it.
Role Summary
To drive CRM performance across lifecycle touchpoints, ensuring revenue contribution, retention growth, and automation excellence. To execute and support end-to-end CRM campaigns and journeys across all channels, ensuring flawless, on-time delivery.
Key Success drivers including Accountabilities and Responsibilities
Support the implementation of CRM strategies.
Translate strategic direction into execution-ready tasks and content briefs.
Follow best practices for campaign accuracy, personalization, and alignment with brand objectives.
Provide operational feedback to help refine strategies.
Build, QA, and deploy campaigns (BAU, promotional, and automated journeys) across email, push, in-app, and WhatsAPP.
Translate business briefs into actionable requests for creative and design teams.
Manage campaign calendar updates, ensuring alignment with brand and ecommerce teams.
Ensure content accuracy, personalization, and adherence to brand guidelines
Support A/B testing within Automated Lifecycle and BAU campaigns.
Own CRM revenue targets and optimize performance across channels.
Analyze results and implement data-driven improvements.
Technical Competencies
CRM and lifecycle marketing expertise (MoEngage, Braze, Salesforce Marketing Cloud, or similar platforms)
Prepare weekly and monthly CRM performance reports covering KPIs (sessions, revenue, orders, CVR, AOV), and share clear observations on performance.
Experience
Basic working knowledge of CRM platforms (MoEngage, Braze, Salesforce Marketing Cloud, or similar).
Understanding of lifecycle marketing and campaign execution.
Comfortable working with campaign data and generating basic reports.
Strong organizational skills to handle multiple campaign tasks at once.
Good communication and collaboration skills.