Summary
Bybit is seeking a Growth Operations Lead for its Earn & Wealth business in Abu Dhabi. The role develops and executes user acquisition, conversion, retention, and lifecycle strategies across products including Savings, Staking, Dual Investment, and Launchpool. Responsibilities include user segmentation, growth campaigns, performance dashboards, A/B testing, and collaboration with Product, Finance, BD, and marketing teams. Applicants should have at least 3 years of relevant operations experience, strong analytical skills, and written and verbal fluency in English and Chinese.
The posting
As published on bybit.com. Pulled from the employer's site and shown as they wrote it.
About Us
Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.
Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.
Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.
Role Overview
We are looking for a highly driven and data-oriented Growth Operations Lead to join Bybit’s Earn & Wealth business.
This role will act as a core driver of business growth, responsible for scaling user acquisition, engagement, and asset conversion (AUM growth) across key products such as Savings, Staking, Dual Investment, and Launchpool.
You will combine market insights, user behavior analysis, and data-driven execution to build scalable growth systems and continuously optimize business performance.
Key Responsibilities
1. Growth Strategy & Execution
Define and execute user growth, conversion, and retention strategies across the Earn & Wealth product suite
Build and optimize the full user lifecycle framework (onboarding → first investment → repeat investment → high-value user upgrade)
Lead end-to-end planning, execution, and ROI evaluation of growth campaigns and initiatives
2. User Segmentation & Lifecycle Management
Develop user segmentation models based on AUM, risk appetite, behavior, and engagement patterns
Design targeted strategies and journeys for different user cohorts
Drive precision marketing through CRM, push notifications, email, and other engagement channels
3. Data Analytics & Optimization
Build and maintain dashboards to track key business metrics (AUM, ARPU, conversion rates, retention, etc.)
Leverage A/B testing and data insights to continuously optimize user journeys and product experience
Generate structured insights and performance reports to support product and business decision-making
4. Cross-functional Collaboration
Partner closely with Product, Finance, and BD teams to enhance product capabilities and monetization
Collaborate with Content, KOL, and Paid Media teams to amplify growth impact
Contribute to GTM (Go-To-Market) strategies for new product launches, ensuring operational excellence across the lifecycle
Requirements
Must-have
3+ years of experience in operations within internet, fintech, or crypto industries; experience with wealth/investment products is strongly preferred
Solid understanding of financial products, particularly crypto-based offerings (e.g., savings, staking, structured products, DeFi yield)
Strong analytical mindset with hands-on experience in SQL, Excel, and BI tools
Systems thinking: ability to translate business challenges into scalable, structured solutions
Strong execution capability with a results-driven mindset in fast-paced environments
Proven experience in user segmentation and lifecycle management
Excellent written and verbal communication skills in both English and Chinese
Nice to have
Experience from leading CEX platforms such as Binance, OKX, or Coinbase
Familiarity with DeFi ecosystems and on-chain yield products
Proven track record of executing growth campaigns with measurable KPI impact
CFA / CPA or a degree in finance or related fields
What We’re Looking For
Growth-driven mindset – constantly seeking opportunities to unlock new growth
Systems thinker – builds frameworks, not just solves isolated problems
Data-first decision maker – relies on data, not intuition
User-centric – deeply understands different investor profiles and their needs
Resilient & adaptable – thrives in a fast-moving and volatile market environment
Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.