Summary
ether.fi is a crypto company building consumer applications for on-chain banking, including products for earning yield and spending assets. The Head of Performance Marketing will lead user acquisition across paid advertising, SEO and AEO, and manage UGC creators. The role also owns tracking and reporting that connects marketing spend to active users by channel and cohort. Applicants should have at least 2 years of hands-on performance marketing experience and be comfortable analyzing data; fintech experience is preferred but not required. The role is based in Dubai, with a competitive salary, performance incentives and token allocation.
The posting
As published on ether.fi. Pulled from the employer's site and shown as they wrote it.
About us
ether.fi is one of the largest crypto companies in the world. We have over $10B in assets under management and a team of around 50. We've been profitable since day one and are focused on building real consumer applications.
The future we envisage is true on-chain banking. Our current products, Stake, Liquid and Cash, let users earn yield across a range of DeFi strategies and spend their assets in the real world with our cards. You can view public analytics on Dune for Cash and Stake.
Position overview
We're looking for a Head of Performance Marketing to own how ether.fi acquires users. You'll run paid ads, SEO and AEO (answer engine optimization: getting ether.fi recommended by AI assistants like ChatGPT and Perplexity), and you'll be judged on one thing: active users at a cost that works.
What you'll do
Own paid acquisition end to end: channel mix, creative, targeting, bidding and budget
Build and run our SEO and AEO programs
Source and manage UGC (user-generated content) creators to produce ad creative at volume
Set up the tracking and reporting that ties spend to active users, by channel and by cohort
Cut what doesn't work quickly and scale what does
What we are looking for
2+ years of hands-on performance marketing experience
You've run SEO, AEO and paid ads yourself, not only managed people who did
Ideally you've done this in-house at a fintech; agency experience is fine too
A data background: you're comfortable pulling and analyzing your own numbers
Drive, willingness to work hard and go the extra mile. We are a highly ambitious, driven team with audacious goals, and we work very hard to make them a reality
Plus if you've run UGC programs
Crypto experience is not required
Perks and benefits
Competitive salary, performance-based incentives, and token allocation grant
Opportunity to work on multi-billion dollar products as part of a small team
Health, dental, and vision insurance plans
Global team with opportunity for travel and working out of our 4 offices around the world
4 weeks work from anywhere
Exciting company events and team-building off-sites