Influencer Marketing Specialist

Independent Food Company
Riyadh, Saudi Arabia
Posted 20 Oct
Verified source

Job type: Full-time
Work mode: —
Seniority: Entry level
Salary: Not stated

Summary

Independent Food Company is a UAE-based hospitality group behind food and hospitality brands including SALT, Parker's, Somewhere, Public, Kumo, and Shalwa. The Influencer Marketing Specialist will identify creators, manage influencer partnerships, and plan and coordinate campaigns in Riyadh. Responsibilities include negotiating terms, reviewing content, analyzing campaign performance, and preparing reports with optimization recommendations. Applicants should have 1–3 years of relevant experience and strong communication, negotiation, analytical, and project management skills.

The posting

As published on indpt.com. Pulled from the employer's site and shown as they wrote it.

Driven by a passion for creating unique home-grown food concepts, The Independent Food Company is a UAE-based hospitality group behind the region's most beloved brands - SALT, Parker's, Somewhere, Public, Kumo, and Shalwa. Each concept is a testament to our commitment to innovative experiences, community connection, and high standards of service.

Job Summary
The Influencer Marketing Specialist is responsible for planning, executing, and managing influencer marketing campaigns that align with the company's marketing objectives. This role involves identifying suitable influencers, managing partnerships, overseeing campaign execution, and analyzing performance to maximize results.

Key Responsibilities

Research and identify influencers that align with the target audience and campaign goals.
Build and maintain strong relationships with influencers and talent agencies.
Negotiate partnership terms, contracts, and campaign budgets.
Plan, coordinate, and execute influencer marketing campaigns.
Review influencer content to ensure it aligns with brand guidelines and campaign objectives.
Collaborate with internal teams, including marketing, content, and design.
Monitor campaign performance and analyze key metrics such as reach, engagement, and conversions.
Prepare performance reports and provide recommendations for campaign optimization.
Stay up to date with social media trends, influencer marketing best practices, and emerging creators.

Qualifications

1–3 years of experience in influencer marketing, digital marketing, or a related field.
Strong understanding of social media platforms, including Instagram, TikTok, Snapchat
Excellent communication, relationship management, and negotiation skills.
Strong analytical skills with the ability to interpret campaign data and generate insights.
Ability to manage multiple projects and meet deadlines.

Key Skills

Influencer Relationship Management
Campaign Planning & Execution
Negotiation Skills
Data Analysis & Reporting
Project Management
Time Management
Creative Thinking

View the original posting

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Summary

The posting

Key Responsibilities

Qualifications

Key Skills

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